SOURCE: Sullivan


November 03, 2014 09:00 ET

Sullivan Taps Former Huge Executive Alison Grippo as Principal of Digital Strategy

NEW YORK, NY--(Marketwired - Nov 3, 2014) - Sullivan, a top brand engagement firm, announced today the hire of Alison Grippo as Principal of Digital Strategy. Grippo will report directly to Nicole Ferry, Partner and Executive Director of Strategy and John Paolini, Partner, Executive Creative Director, beginning November 3 and will be based in New York. At Sullivan, Grippo will lead all digital work, growth and team members, building on the firm's expertise in helping brands thrive in the moments and places where customers make decisions.

"Every experience Sullivan develops is based on the customer's journey. Alison will focus on matching our expertise in brand building and creativity with digital experiences that influence how the customers' decisions are made," said Barbara Apple Sullivan, Founder and Managing Partner, Sullivan.

Grippo comes to Sullivan from Huge, where she served as Managing Director of the San Francisco office and oversaw a comprehensive strategy to grow the business, capabilities, talent and relationships with some of the world's most respected technology companies including Salesforce, Skype, Rackspace, Twitter and Apple.

"As digital media and technology changes the way people make life decisions, it's imperative for brands with complex products and services, and individualized audience needs to be accessible and available on all channels at all points of their decision process. I'm thrilled to work with one of the industry's brightest teams of brand problem solvers, and continue to be a part of the success and growth of Sullivan," said Grippo.

Grippo joined Huge from global digital marketing agency iCrossing, where she led the digital strategy and execution for the Marlboro brand. Prior to iCrossing, Grippo held managerial roles at digital media services company ContextWeb (now PulsePoint), global interactive agency Razorfish and Conde Nast.

Sullivan is a brand engagement firm that connects customers to brands at the very moments they are likely to make decisions. The firm's capabilities span all aspects of strategy, design, and delivery, across traditional and digital media. Sullivan boasts relationships with many blue-chip for-profit and not-for-profit clients, including American Express, Merrill Lynch, Duke University, UPS, LinkedIn and WebMD. In 2014, Sullivan was named to Inc. Magazine's List of Fastest Growing Private Companies in America for the fifth year. For more information, please visit

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