SOURCE: Eloqua Corporation

July 10, 2006 15:58 ET

Summary of Brian Carroll's Popular New Book "Lead Generation for the Complex Sale" Now Available as a Free eBook Download

Marketers Looking for a Proven Approach to Generating Highly Profitable Leads Can Get a Taste of New Book Which Debuted on Amazon's Top 100 Sales and Marketing Books

ARDEN HILLS, MN -- (MARKET WIRE) -- July 10, 2006 -- Marketing guru Brian J. Carroll today announced the availability of free eBook summary of his popular new book "Lead Generation for the Complex Sale®." The eBook, sponsored by Eloqua Corporation and Spoke Software, can be downloaded from www.eloqua.com or from www.spoke.com. Lead Generation for the Complex Sale, emphasizing a proven approach to generating highly profitable leads, debuted on Amazon's Top 100 Sales and Marketing Books and has received accolades for its practical advice on lead generation strategies that can drive a 2,000 to 5,000 percent return on investment.

"Marketers today are faced with a number of challenges, from building accountable and effective lead generation processes to reaching increasingly sophisticated buyers," said Carroll, CEO of InTouch, Inc. "This new eBook gives marketers the opportunity to get a taste of some of the effective strategies outlined in 'Lead Generation for the Complex Sale.'"

In the eBook, Carroll shares key factors on how to tailor and adopt lead generation programs that will increase the odds of creating better sales leads, ultimately resulting in long-term, happy and profitable customers. These factors include:

--  Engaging in conversation, not campaigns
--  Sales and marketing working as a team
--  Identifying an ideal customer profile
--  Developing a universal lead definition
--  Creating an effective lead management process
--  Building a foundational database
--  Employing integrated multimodal tactics
--  Consistent lead nurturing
    

Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert on and offline including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed B2B Lead Generation Blog is regularly read by thousands each week.

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