July 16, 2008 03:03 ET

Summer Bras and Lingerie - Essentials for Looking Good While Wearing Less's Yummie Tummie, as Seen on "Oprah," Makes Light Work of Summer Slimming

DALLAS, TX--(Marketwire - July 16, 2008) - Millions of women start off the spring season with a 'get into shape plan' for the summer. Sandals, sleeveless tops, bathing suits, shorts and light summer dresses show off everything -- and women want to look their best. can help women look good while wearing less with the new women's lingerie breakthrough, the Yummie Tummie and bras to wear under summer fashions.

Designed by fashion icon Heather Thompson, co-creative director for Tina and Beyonce Knowles' House of Dereon, and former Creative VP of Jennifer Lopez' Sweetface brand, the Yummie Tummie is a body-contouring shaper that's beautiful enough to be seen, but light and comfortable enough to be worn under other clothing -- even in the summer.

Now available in tanks, T-shirts and camisoles, the Yummie Tummie features a 'secret' midsection panel that shapes and slims from just under the bust to the bottom hem line. The body is long and doesn't roll up, and an even longer version is available to slim down the hips.

This breakthrough in women's lingerie has been featured on "Oprah," "Entertainment Tonight," the "Today Show" and Women's Wear Daily, and is being praised by fashion bloggers everywhere.

Other summer bras from include the Chantelle Caprice Demi Bra, a part of the Chantelle Caprice collection. The sheer, seductive, and ultra feminine collection features an embroidered flower motif with exquisite details of hand gathered tulle that outline the bra and straps.

The Wacoal iBra Contour 85380 is another hot weather winner. This bra has no stitching, no elastic and no seams with variegated edges for a "no bra line" look.

For more information on these bras, the Yummie Tummie, and other women's lingerie that can help you look good while wearing less, visit

Contact Information