SOURCE: Summer Infant, Inc.

Summer Infant, Inc.

September 13, 2013 15:09 ET

Summer Infant Expands Collection of Juvenile Safety Products Surrounding Baby Safety Month

Summer's Baby Video Monitors, Safety Gates, SwaddleMe Wraps and More Are Designed to Keep Baby Safe Inside and Outside the Home

WOONSOCKET, RI--(Marketwired - Sep 13, 2013) - Summer Infant®, global developer and distributor of juvenile health, safety and wellness products, is expanding its existing collection of products designed to protect young children and provide a secure, baby-friendly environment. New additions include the Sure Sight™ Digital Color Video Monitor, the Step to Secure Metal Walk Thru Gate, and the SwaddleMe Wrap Sack. The new products, which are being launched in time for the Juvenile Products Manufacturers Association's (JPMA) Baby Safety Month in September, address a breadth of safety concerns: monitoring, blocking unsafe stairwells, and safe sleep. The recently released items add to Summer Infant's existing line of award-winning products developed with safety in mind, including Prodigy® Infant Car Seat and SwaddleMe wraps.

"At Summer Infant, our primary focus is the safety and well-being of babies," said Jason Macari, Summer Infant President and Chief Executive Officer. "Our mission is to create innovative products that keep babies safe, while offering parents and caregivers the tools required to use those products easily and accurately -- giving them peace of mind. One of our core strengths is understanding parents', caregivers' and babies' needs and developing superior products that enhance safety."

During Baby Safety Month, Summer Infant will expand upon its informational content and downloadable tips for caregivers on its website, Facebook page and Twitter feed. Dr. Alan Greene, a pediatrician, author, and father of four will provide reasons on Summer Infant's The Dr. Is In® blog as to why swaddling is considered a safe sleep best practice.

Summer Infant also is partnering with Child Passenger Safety Instructor (CPSI) Courtney Barry, who will contribute regular content to the Summer Infant blog to inform parents on topics such as the proper installation of a car seat in a vehicle, tips to make sure baby is safely strapped into a car seat, and knowing the right time to transition out of an infant car seat. Summer Infant's Stop. Think. Guide of safety tips for caregivers also is available on the website. 

As a way to give back to the community, Summer Infant made a large donation of baby items to Baby Buggy, an organization committed to providing families in need with essential gear, clothing, and other products with the goal of improving their safety, health and well-being. The donation includes baby safety items from both the Summer® and Born Free® brands, including bath tubs, safety gates, car seats, swaddle blankets, bassinets, strollers, and more. The items will be distributed through Baby Buggy's network of homeless and women's shelters, nurse family partnership programs, and other organizations committed to providing children in need with a safe environment. This is the largest charitable donation to one organization in the company's history. 

"This contribution will help our organization's efforts in providing products which are essential to improving the overall lives of infants and families across the country," says Jessica Seinfeld, founder of Baby Buggy.

Summer Infant distributes safety items in a number of categories, ranging from car seats, baby monitors and safety gates to feeding, safe sleep, and more. Some of the Company's new and existing safety products include:

Sure Sight™ Digital Color Video Monitor
Summer Infant is the leading manufacturer of digital video monitors with a variety of digital and WiFi options. The Sure Sight helps parents rest easy with its amazing features that allow parents to see and hear baby from the nursery like never before. Features include:

  • A 1.8" color video screen, with automatic night vision and digital privacy with a range up to 600 feet, provides parents peace of mind, day and night. 
  • A highly sensitive microphone and sound activated LED light allows parents to "see" any sounds coming from baby, especially helpful in a noisy or crowded room. 
  • An expandable system -- add up to 4 cameras to monitor multiple children in different rooms.

Step to Secure Metal Walk Thru Gate
The latest addition to Summer Infant's safety gate collection is the Step to Secure Metal Walk Thru Gate. This innovative gate has a revolutionary pressure mounted installation system. Simply position the gate in the doorframe and step on the bottom foot pedal to snap the pressure mounts into place and lock the U-frame. A Safety Gate Guide can be found on Summer Infant's website, aiding families seeking to find the safest possible gate to install in their homes.

SwaddleMe WrapSack
The SwaddleMe WrapSack is a safer alternative to loose blankets in the crib and provides an easy transition from swaddle to wearable blanket. The SwaddleMe Wrapsack keeps babies sleeping safely on their backs. Simple to use, the WrapSack provides growing babies with additional legroom as they learn to sleep without being swaddled. To learn more about swaddling, visit the Summer Infant Swaddle Resources at www.swaddleme.com.

Prodigy Infant Car Seat
According to the Juvenile Products Manufacturers Association (JPMA), approximately 75% of all car seats are installed incorrectly. In response, Summer Infant developed the Prodigy Infant Car Seat -- recipient of a 5-star Ease of Use Rating from the National Highway Traffic Safety Administration (NHTSA) in every category, including Evaluation of Labels, Evaluation of Instructions, Securing the Child, and Installation Features.

Summer's Prodigy Infant Car Seat is a leader in the category and is the first infant car seat to ensure a safe and secure fit for baby every time, with unique features like:

  • Smart Screen™ Technology: The smart screen digital display guides users through a simple three-step installation process, displaying a green smiley face after each step has been completed correctly.
  • Belt tightening system: A one-handed belt tightening system easily fastens the base firmly to the car, eliminating the need to use knee or seat pressure.
  • SafeGuard® 1Adjust™: The SafeGuard 1Adjust harness system adjusts automatically to baby's shoulder height every time for a safe, secure fit. 

For more information on Summer Infant products and to view expert advice and tips, visit: www.summerinfant.com, www.facebook.com/summerinfant and www.twitter.com/summerinfant.

About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the Company is a global designer, marketer, and distributor of branded juvenile health, safety and wellness products (for ages 0-3) which are sold principally to large North American and European retailers. The Company currently markets its products in several product categories such as monitors, safety, nursery, feeding, gear and furniture. Most products are sold under the core brand names of Summer® and Born Free®. Significant products include audio/video monitors, safety gates, bath tubs and bathers, durable bath products, bed rails, swaddling blankets, baby bottles, warming/sterilization systems, booster and potty seats, bouncers, travel accessories, high chairs, swings, car seats, strollers, and nursery furniture. Over the years, the Company has completed several acquisitions and added products such as cribs, swaddling, and feeding products. For more information about the Company, please visit www.summerinfant.com.

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