SOURCE: Summer Infant, Inc.

October 06, 2011 16:00 ET

Summer Infant® and the March of Dimes® Announce National Partnership

Working Together for Stronger, Healthier Babies

WOONSOCKET, RI--(Marketwire - Oct 6, 2011) - Summer Infant, Inc. ("Summer Infant" or the "Company") (NASDAQ: SUMR), a leading developer and distributor of juvenile health, safety, and wellness products is proud to announce that they have become a National Partner of the March of Dimes. By committing financial and other resources over the next two years in support of the March of Dimes noble cause, Summer Infant hopes to elevate their mission of providing safe sleep alternatives and guidelines for parents and their babies.

Summer Infant and the March of Dimes share a common goal of keeping all babies happy, healthy, and above all, safe. Both companies support safe sleep practices as an important step in protecting the health and wellness of infants. Summer Infant has partnered with the March of Dimes Rhode Island Chapter since 2006 and is now expanding their support and financial commitment to that of a national cause partner; all of which has been done in an effort to raise awareness and provide education for safe sleep practices.

"The fundamental mission of the March of Dimes is to ensure healthy pregnancies and to help all babies reach full term. Summer Infant then takes that cause one step further by providing safe sleeping alternatives for parents," said Jason Macari, president and CEO of Summer Infant. "It is our hope that the March of Dimes mission for healthy babies can continue long after the baby is brought home. And as a juvenile products manufacturer, providing safe alternatives is only part of what we do. Building awareness and providing information is an integral part of our obligation to our consumers and their children."

"Bringing your baby home is a joyful but also anxious time for new parents," said Dr. Jennifer L. Howse, president of the March of Dimes. "The March of Dimes wants to provide busy moms and dads with the best information about caring for their newborns and babies. That's why we're so pleased to partner with Summer Infant on the SwaddleMe program to spread the word about safe sleep practices for babies."

Through the Rhode Island Chapter, the company has raised more than $60,000 since 2006. Their employee commitment to the March for Babies has grown exponentially over the past five years as well. Summer Infant will remain dedicated to their local chapter, and by now raising their commitment to the national level, Summer Infant will be donating in excess of $200,000 in 2011 and 2012.

The partnership will be showcased on the packaging of Summer Infant's award-winning SwaddleMe products and marketing outreach platforms. Additionally, Summer Infant will be advocating for safe sleep practices that support the removal of any loose or dangerous bedding from the crib. Information on SwaddleMe and other relevant products can be found on the Summer Infant SwaddleMe website, www.summerinfant.com/swaddleme.

About Summer Infant, Inc.
Based in Woonsocket, Rhode Island, the Company is a designer, marketer and distributor of branded durable juvenile health, safety and wellness products (for ages 0-3 years), which are sold principally to large U.S. retailers under the Summer Infant® and BornFree® brand names. The Company currently sells proprietary products in a number of different categories, including feeding, nursery audio/video monitors, safety gates, durable bath products, bed rails, infant thermometers and related nursery, health and safety products, booster and potty seats, bedding, travel accessories, sleep positioners, SwaddleMe® and wearable blankets, nursery furniture, and baby gear including, highchairs, bouncers, bouncers, playards and swings.

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org. Find us on Facebook and follow us on Twitter.

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