New Look

New Look

March 13, 2012 04:45 ET

Summer Sunshine Hits the High Street as New Look Launches its Exciting New Line of Summer Party Dresses

LONDON, UNITED KINGDOM--(Marketwire - March 13, 2012) - Summer sunshine hits the high street as New Look announces its brand new range of sexy summer party dresses. From fun 'n' flirty to chic ladylike luxe, the new range caters for every fashion savvy girl looking to turn heads this summer. New Look's new party dresses cover all of the major trends for S/S 2012, all designed to have you looking fabulous at the season's hottest parties.

Glorious summer sun burns bright at the core of the collection. Statement colour block dresses combine vibrant brights to add bold splashes of sunshine colour so there's never a dull moment. Animal prints and striking Aztec motifs incorporate earthy tones and desert night chic. Fabulous florals also bloom throughout the collection, from dainty blossom print dresses and feminine floral lace, to statement flower power embellishments.

With the London Olympics just around the corner, sports luxe brings a fresh new athletic take on body con party wear, with cool cut out detailing, sexy strapping and ultra figure-hugging shapes. Vintage lovers will find 60s mod cuts, pretty Peter Pan collars and vintage-inspired prints bringing a retro flavour. Whether you're looking for the must-have maxi, ethereal summer elegance, figure-flaunting body con or classic evening glamour, the New Look range has it covered.

The fiercely feminine collection features more cutting edge fashion brands than ever before. Alongside established brands like Miss Sixty and Firetrap, the party dress line showcases the work of the freshest new British design talent. 18 and East bring a flavour of London's trend-setting East End, boutique brands Pop Art and Thirty7 offer unique, on-trend alternatives for fashion-forward party lovers, while newly launched Another Label take inspiration from classic catwalk tailoring.

For formals and proms, there's the delicious Ruby prom range, and there's some star quality too, with TOWIE's Lauren Goodger creating sumptuous party dresses designed to show off those curves.

So bring on the summer party season and get ready for some fabulous fashion fun in the sun!

About New Look

New Look are award winning fashion retailers, and offer a wide choice of clothing to suit all tastes. From jackets to handbags, maternity clothes to jumpsuits, mens shoes to kidswear, New Look offers glamorous clothing at affordable prices.

Address - 45 Mortimer Street, London, W1W 8HJ

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