Naturally Splendid Enterprises Ltd.

TSX VENTURE : NSP
FRANKFURT : 50N


Naturally Splendid Enterprises Ltd.

March 05, 2014 13:10 ET

Summit Specialty Foods to Distribute Naturally Splendid's Natera™ Hemp Superfood Line in BC and Alberta

BURNABY, BRITISH COLUMBIA--(Marketwired - March 5, 2014) - Naturally Splendid Enterprises (the "Company") (TSX VENTURE:NSP)(FRANKFURT:50N) is pleased to announce Summit Specialty Foods ("Summit"), one of Western Canada's leading distributors of organic, natural and gourmet foods is now carrying Naturally Splendid's 100% owned NATERA™ hemp superfood line. Summit has placed its first purchase order for NATERA™ products and will be converting its network of natural and conventional grocery stores in BC and Alberta over to the new NATERA™ product line from the previously carried Naturally Splendid brand.

Naturally Splendid's recently rebranded NATERA™ line of hemp based superfood products includes natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders. Since its debut in October 2013, the NATERA™ line has garnished significant attention from Canada's largest natural and health food distributors and retailers. The distribution network has increased from servicing 350 stores in Western Canada to now almost 8,000 potential retail clients nationwide since the beginning of the year.

Summit Specialty Foods President, Dave Baker comments: "The natural food market continues to grow at a significant pace and we couldn't be more pleased to represent the NATERA™ product line to our client base of almost 900 grocery retailers in Western Canada."

Summit Specialty Foods Ltd. is a full service natural and conventional foods distributor marketing to all major grocery banners, independent grocery and health food stores within Western Canada. Summit previously participated in the test market of the Naturally Splendid's original hemp line, supplying stores such as: Save On; Urban Fare; Sobeys; Marketplace IGA; as well as a host of other independent stores.

Naturally Splendid CEO, Craig Goodwin states: "Our NATERA™ superfood line is now carried through both regional and national distributors with a reach approaching 8,000 retail stores and is quickly becoming a recognized name in the Canadian functional food market. With an expanded product offering, new branding and continued demand by consumers for healthier food choices, the NATERA™ line continues to gain traction in 2014."

About Naturally Splendid Enterprises Ltd.

Naturally Splendid's 100% owned NATERA™ line of hemp-based superfood products are carried nationwide by Canada's leading health food distributors and a network of retail stores across Canada including major retailers and specialty stores. Naturally Splendid's recently rebranded "NATERA™" line of products includes natural and flavored shelled hemp seeds as well as natural and flavored hemp protein powders.

Naturally Splendid has an exclusive sales agreement to market and distribute, in North America, the full complement of patent pending, plant-based omega products created by Boreal Technologies. The products include HempOmega™ and H2Omega™, as well as the FlaxOmega™, CanolaOmega™, and ChiaOmega™ plant based omega products. These novel products utilize microencapsulation and liposome technologies and are available in both a powder format and an aqueous solution for increased flexibility in ingredient applications and stand-alone products.

Forward-Looking Statements: Information set forth in this news release contains forward-looking statements that are based on assumptions as of the date of this news release. These statements reflect management's current estimates, beliefs, intentions and expectations. They are not guarantees of future performance. Naturally Splendid cautions that all forward looking statements are inherently uncertain and that actual performance may be affected by a number of material factors, many of which are beyond Naturally Splendid's control. Such factors include, among other things: risks and uncertainties relating to the successful testing and evaluation H2Omega™ and HempOmega™ by Calico. Accordingly, actual and future events, conditions and results may differ materially from the estimates, beliefs, intentions and expectations expressed or implied in the forward-looking information. Except as required under applicable securities legislation, Naturally Splendid undertakes no obligation to publicly update or revise forward-looking information.

NEITHER TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

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