SOURCE: Invodo


August 02, 2011 10:02 ET

Summit Toy Sells More With Invodo Full-Service eCommerce Video Solutions

Videos Reach Customers Where They Shop via Invodo Syndication Network

AUSTIN, TX--(Marketwire - Aug 2, 2011) - Invodo®, the only full-service eCommerce video partner for online retailers, today announced that Summit Toy, award-winning manufacturer of innovative learning toys including Zillionz™ and Backyard Safari™, is working with Invodo to create online product video that will increase sales for the toymaker and its retail partners. Summit Toy chose Invodo video solutions because Invodo offers the three key elements of any online video initiative: content production, technology platform and delivery network.

"As a popular toy manufacturer, we sell our products through many well-known retailers as well as via our own website," said Melvin Wells, VP of Sales for Summit Toy. "It was important that we find a company that could not only create effective video and provide the technology to play it on our site, but could also support syndication of the video through the sites of all our retail partners. Invodo was able to deliver on all of these requirements."

Invodo creates high-quality product video content at scale and develops leading technology to implement and deliver the content to retail sites and other points of consumer influence. For manufacturers like Summit Toy, Invodo's vast syndication network enables delivery of the custom videos to retail partners that are also selling the products. The videos drive sales and reduce returns by highlighting key features of merchandise and aiding the consumer buying decision process.

"Manufacturers are always seeking tools to help retail partners sell more merchandise, and video optimized for conversion lift makes that possible," said Craig Wax, Invodo CEO. "The success retailers such as Toys-R-Us and Land of Nod have experienced in working with Invodo has encouraged manufacturers like Summit Toy to rely on us for custom video that can be leveraged by their entire network of retailers."

View examples of Invodo-produced videos on the Invodo inPlayer at:

About Invodo
Invodo helps online retailers sell more through the power of video. A full-service eCommerce video solution, Invodo creates high-quality product video at scale and develops retail-focused technology to influence consumers where it matters most. Invodo videos increase sales conversion rates, reduce returns and drive site traffic for customers, including Internet 500 retailers and major brands.

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