SOURCE: Focus Enhancements

Focus Enhancements

September 08, 2009 08:00 ET

Summit Wireless Technology Offers Custom Installers New Business Model to Increase Revenue by Addressing the Under Served Mid-Market

Superior Fidelity Combined With Custom Speaker Calibration, Fast Setup and Multi-Room Expansion, Opens the Door for Installers to Provide Value Added Services -- Product Demonstrations at CEDIA EXPO

CAMPBELL, CA--(Marketwire - September 8, 2009) - Focus Enhancements, Inc., a leading supplier of wireless audio technologies, provides custom install market with new business opportunities with Summit wireless technology (Summit). Summit technology is scalable from a mass market retail home theater model where ease of setup and cost are paramount, while ensuring superior fidelity and providing flexibility to offer mid to high-end speaker manufactures and installers a unique value proposition for custom tuning and equalization of different speaker systems for different room configurations. Built into the Summit chip set is a powerful programmable digital filter that replaces the traditional analog cross over inside the speaker.

According to Parks Associates' High-end Entertainment Systems report, published in the first half of 2008, there remains a significant opportunity for installers to target mid-market customers willing to spend between $5,000 and $15,000 for multi-room and home theater systems, citing that, to date, this area had not been adequately addressed by the big-box or specialty A/V retailers. Typical installations cost more than $15,000 with installers concentrating most of their time on the top 3-5% wealthiest households, focusing on new construction as opposed to labor intensive retrofits and avoiding the mass market. In return this has created a service gap between traditional retail and high-end custom install market segments. Parks Associates forecast that high-end home theater and multi-room audio in the U.S. will reach $11 billion by 2012, driven by consumers' appetites for convenience and attractiveness of install systems and "no-new-wires" technologies that will make retrofit projects more appealing to installers.

"We conducted several focus groups with custom installers and high-end speaker manufactures to determine how Summit could be used to improve their service offerings and expand their market presence," said Tony Parker, vice president of marketing, Focus Enhancements. "We discovered that Summit's flexibility, ease of setup and custom tuning could be key differentiators for them by radically reducing installation overhead, while providing tools to enable factory and potential field upgradable tuning to the room environment. By working together, they can deliver a better consumer experience at a fraction of the typical install time and cost; allowing them additional time to educate the customer on equipment usage."

Installers using Summit enabled audio systems will have the ability to load as many as four different coefficient sets that can control speaker placement (i.e. high, low, corner, wall, etc.) and listening preference (i.e. classical, rock, concert, near field, far field). The filter coefficients can be programmed at the factory and or updated by the custom installer in the field, if enabled by the speaker manufacturer. Focus Enhancements' Summit patent pending SpeakerFinder™ and MyZone™ technologies allow the installer to initially set up a 7.1 system in less than a half hour, including sweet spot calibration.

In addition, utilizing Summit's SpeakerBuddy tool, the installer can modify the speaker coefficients in minutes using a portable PC and serial port to fine tune the speaker system to the room environment, providing the user with a custom experience. SpeakerBuddy has a graphical user interface (GUI) that installers can use to demonstrate the benefits of SpeakerFinder and MyZone technologies by visually validating real-time speaker setup to one inch and sweet spot calibration in seconds to a favorite chair or couch through automatic speaker delay and volume adjustment.

The initial Summit roll out is focused on solving the home theater setup challenges and delivering a scalable solution from stereo to 7.1. The Summit logo program will make it easy to mix and match equipment to ensure interoperability, while the future roadmap includes support for multi-room expansion.

Focus will be showcasing Summit wireless technologies integrated with a leading DTV brand, wireless module, wireless audio hub, AVR and Aperion Audio's Intimus® 5 series speakers at CEDIA Expo, sound room 11, building C, in Atlanta, GA, September 10 - 13, 2009. If you are with the media and would like to receive a demonstration, please contact Linda Ferguson. If you have a technology or sales question, please contact Mark Zadeh at markz@focussemi.com.

To view recent announcements related to Summit wireless, please click here www.virtualpressoffice.com/kit/FocusEnhancementsCEDIA09.

About Focus Enhancements, Inc.:

Focus Enhancements, Inc. headquartered in Campbell, CA, is a leading designer of world-class solutions in advanced video and audio technologies. The company's Semiconductor Division develops application specific standard products (ASSPs), which address the audio distribution and the TV-out video encoder markets. The Summit IC specifically addresses the digital wireless audio (DWA) segment which includes home theater, AVR, DTV, DVD, IPOD, set-top box, PC, and PC gaming systems for surround sound. For more information on Focus Enhancements visit www.focusinfo.com.

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