SOURCE: Summus, Inc.

March 30, 2005 09:00 ET

Summus Expands Into the Chinese Market With Sports Illustrated Swimsuit Content

Chinese Consumers Can Now Personalize Their Mobile Phone With Photographs From the Sports Illustrated Swimsuit Issue

RALEIGH, NC -- (MARKET WIRE) -- March 30, 2005 -- Summus, Inc. (OTC BB: SMMU), a leading provider of mobile media applications that optimize the consumer wireless experience, today announced that it has expanded distribution into the Chinese wireless market with its Sports Illustrated Swimsuit collection for the mobile phone.

This is the first of many potential content deals that Summus has secured for distribution in China. Summus has partnered with MTHREE, a China Unicom WAP service provider, to launch and distribute mobile content to the expansive Chinese market.

The Sports Illustrated Swimsuit photographs are available immediately through China Unicom as well as to Guangdong, Zhejiang, Shanghai, Shandong, He'nan, and Liaoning provinces. This distribution deal expands Summus' global distribution to one of the world's largest wireless carriers. China Unicom is one of the only two mobile licensed wireless carriers in China. In 2004, China Unicom boasted over 110 million subscribers, which makes it the second largest mobile operator in all of China.

The Chinese market has more mobile subscribers than any other market in the world. The Ministry of Information Industry predicts that China's mobile phone subscribers will increase from 330 million in 2004 to 402 million in 2005. The country is adding one million wireless users per day.

Chinese consumers will have the ability to purchase photos of their favorite Sports Illustrated Swimsuit models to save as wallpaper on the display of their mobile phone. New photographs of the "model of the month" will be available at the beginning of each month throughout the year. In addition, Chinese consumers can view and purchase photos that were the best and most widely purchased photos in 2004. Also, photographs from the 2005 Swimsuit Issue and the cover shot will be available to Chinese consumers.

The Sports Illustrated Swimsuit content has seen tremendous success in the U.S., Canada and Latin America. The suite of mobile phone content is currently available on 20 carriers worldwide. In total, the product has generated over 2 million downloaded wallpaper images since the initial launch in March 2004. With the inclusion of carriers in the massive Chinese market, the downloads of the 2005 content have the potential to dwarf the amount of downloads achieved in 2004.

"The Chinese mobile market represents a sizable opportunity for Summus," said Gary Ban, CEO of Summus. "Our popular Sports Illustrated Swimsuit content for the mobile phone represents the first of several products that Summus will make available to this growing and lucrative market."

"We are pleased to work with Summus to offer the popular Sports Illustrated Swimsuit model photos to the Chinese mobile market. We expect that this popular content will be extremely well-received in China," said Eric Zhao, CEO of MTHREE. "We are working with Summus to import and launch the Company's various other high quality, branded mobile products into this exciting market."

About, the home of SPORTS ILLUSTRATED on the Web, is a 24/7 news site that provides up-to-the-minute scores, breaking news, statistics and analysis of domestic and international sports. features the unparalleled journalism and photography unique to SPORTS ILLUSTRATED from its staff of award-winning writers, including Rick Reilly, Gary Smith and Steve Rushin. The website, which posts more than 150 original stories each week and houses the magazine's weekly content, as well as specials such as SI Swimsuit and Sportsman of the Year, is also home to a large community of fantasy sports players and leagues and has a searchable SI covers database spanning almost 50 years of SPORTS ILLUSTRATED magazines.

About Summus

Summus is a leading provider of mobile media applications that optimize the consumer wireless experience. Summus partners with leading content brands to develop compelling and unique wireless applications and content for the mobile phone, focused within the most popular areas of growth, including photo-messaging, multi-player games, news/information and personalization. Summus currently offers an ever-growing list of 30 mobile phone applications deployed through 26 major wireless carriers in the U.S. and abroad. Summus designs and develops these applications with the industry's most intuitive navigation that is designed for a consistently superior user experience. For more information, see


Shanghai MTHREE Communication Co., Ltd. is a major provider of the China Unicom WAP service, which has been formally connected into headquarters of China Unicom as well as to China's 10 provinces and municipalities including but not limiting to Guangdong, Zhejiang, Shanghai, Shandong, He'nan, and Liaoning. The company provides more than 40 categories of mobile content. For more information, see or contact

This press release contains forward-looking statements that involve risks and uncertainties concerning Summus' business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, and financial results is included in Summus' annual report on Form 10-K for the year ended December 31, 2004, and in reports subsequently filed by Summus with the Securities and Exchange Commission ("SEC"). All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at or from Summus' web site at Summus hereby disclaims any obligation to publicly update the information provided above, including forward- looking statements, to reflect subsequent events or circumstances.

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