SOURCE: Summus

March 22, 2005 09:22 ET

Summus Goes to the Head of the Class With the 'Professor of Poker'

Summus to Develop Mobile Poker Game Based on Poker Pro, Howard Lederer

RALEIGH, NC -- (MARKET WIRE) -- March 22, 2005 -- Summus, Inc. (USA) (OTC BB: SMMU), a leading provider of mobile media applications that optimize the consumer wireless experience, and poker great, Howard Lederer, have signed a deal to build a Texas Hold'em tutorial game for the cell phone called Professor of Poker.

With thirteen major poker titles, including two World Series of Poker bracelets and two World Poker Tour titles, Howard Lederer, also known as the "Professor of Poker," is one of the best-known and most successful poker players today.

Professor of Poker will be a tournament-style Texas Hold'em game for the cell phone with several unique capabilities. The game will feature a tutorial component to educate and improve poker skills, plus visually compelling graphics for a realistic poker experience. The game will also feature tournament-style play where players must go head-to-head against five famous poker professionals before getting the chance to challenge Howard Lederer himself. Top players like Chris Ferguson, Annie Duke, Phil Gordon, Greg Raymer and Matt Savage will be the other personalities included the game. Tips will be provided after each hand making the game a true teaching tool. Professor of Poker will be developed for the BREW® solution as well as the J2ME platform. The game will be made available on leading wireless carriers in the U.S. in the middle of 2005.

Summus and Howard Lederer will employ aggressive marketing that leverages the brands of Howard Lederer and the other professional poker players to drive new customers to this game. The game will be promoted to poker fans at Mr. Lederer's popular poker Fantasy Camps (, where attendees learn the skills needed to become savvy poker competitors, as well as through his best-selling educational DVD series. Mr. Lederer's educational videos are sold in over 16,000 retail stores and at, plus he is a sponsor of a popular online poker site, Full Tilt Poker (

"Partnering with Summus to develop a mobile poker game gives me the opportunity to share my Hold'em knowledge with a whole new audience," said Howard Lederer. "Online poker has been a huge success, and wireless is the obvious next step. Summus understands the wireless consumer and has the industry relationships and know-how to make this a very successful venture."

"The commercial popularity of Texas Hold'em continues to grow, and poker fans need a game where they can enjoy the competition while honing their skills and poker prowess," said Gary Ban, CEO of Summus. "Utilizing the franchise of educational poker tools that Howard offers, allows us to build a unique mobile poker game that will stand out in a popular category. As Summus extends its gaming portfolio, we look to find compelling opportunities, such as this one, where the financial opportunity is great."

Mobile gaming revenue continues to grow quickly. Mobile games brought in about $1 billion in revenues, worldwide, in 2004. Analysts predict that the category will surpass the $2 billion mark by the end of 2005, and will reach as much as $5 billion in revenues by 2008. The penetration of phones with the capability to download games has reached 44%, and is expected to reach 83% of phones by 2008.

About Summus

Summus is a leading provider of mobile media applications that optimize the consumer wireless experience. Summus partners with leading content brands to develop compelling and unique wireless applications and content for the mobile phone, focused within the most popular areas of growth, including photo messaging, multi-player games, news/information and personalization. Summus currently offers an ever-growing list of 30 mobile phone applications deployed through 26 major wireless carriers in the U.S. and abroad. Summus designs and develops these applications with the industry's most intuitive navigation that is designed for a consistently superior user experience. For more information, see

This press release contains forward-looking statements that involve risks and uncertainties concerning Summus' business, products, and financial results. Actual results may differ materially from the results predicted. More information about potential risk factors that could affect our business, products, and financial results is included in Summus' annual report on Form 10-K for the year ended December 31, 2003, and in reports subsequently filed by Summus with the Securities and Exchange Commission ("SEC"). All documents are available through the SEC's Electronic Data Gathering Analysis and Retrieval system (EDGAR) at or from Summus' web site at Summus hereby disclaims any obligation to publicly update the information provided above, including forward-looking statements, to reflect subsequent events or circumstances.

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