SOURCE: SUN Sports & Entertainment Inc.

May 01, 2007 16:19 ET

SUN and Hooters Spice Up Art of War 2

Hooters Comes on Again to Sponsor Second Event

DALLAS, TX -- (MARKET WIRE) -- May 1, 2007 -- SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that Hooters Restaurants has come on board as another Sponsor for Art of War 2 scheduled for Friday May 11th 2007 in Austin, Texas at the Austin Convention Center.

According to Chantel Romero, Regional Marketing Manager for Hooters, "We were very excited to be a part of SUN's Art of War inaugural event in Dallas on March 9th and look forward to the upcoming event on May 11th, as well as future Art of War events."

Hooters has had great success in their association with the Mixed Martial Arts (MMA) industry, hosting many of the sport's biggest pay-per-view events via closed-circuit in the restaurants, mostly to packed houses and record sales. By hosting such major MMA events, Hooters has found that aligning themselves as a leader in this fast-growing and exciting sport gives them a chance to extend the scope of their demographic clientele as well as brand themselves as "the sports destination spot." Hooters is showcasing the Art of War 2 on their home page that can be seen at www.hooterstexas.com/index.html

SUN CEO, CJ Comu stated, "Hooters is a great organization that provides a wonderful environment and a festive atmosphere. SUN enjoys having the promotional and working relationship with Hooters and their excitement in showcasing our MMA Events."

The Austin Convention Center, in the heart of downtown, is also the home of the Austin Toros, of the NBA Development League. With a capacity of around 3,500, Comu feels the intimate seating environment will be a big plus for fans. "No question, there isn't a bad seat in the house," said Comu. "We expect a rowdy, capacity crowd. Austin has a long tradition of having great sports fans and we look forward to our first event there."

SUN is delighted to welcome Hooters to its growing list of Sponsors.

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com) and International Fighters Association (www.ifapro.com) are pending trademarks.

About Hooters:

Texas Wings, a franchise of Hooters of America, Inc., opened its first store in 1989 at the Historic West End in Dallas, Texas. With all of the rights to Texas, Texas Wings owns and operates 41 stores and is still going strong! For more info on Hooters visit www.hooterstexas.com/index.html

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