SOURCE: SUN Sports & Entertainment Inc.

July 10, 2007 16:00 ET

SUN Announces Engagement of

AudioStocks to Help Shine Light on SUN's Communications Program

DALLAS, TX--(Marketwire - July 10, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE), professional producers of world-class Mixed Martial Arts (MMA) events such as "Art of War" and "UNDERGROUND Cage Fighting," today announced the engagement of, an internet-based publishing platform designed to create, catalogue, distribute and make functional, fact-based corporate business news and financial content.

SUN Sports & Entertainment Inc.'s corporate profile will soon be located at (

To its growing community of small cap and micro-cap investors, AudioStocks disseminates news, corporate profiles, interviews and links to source materials as a means to facilitate and streamline the cumbersome task of performing due diligence on publicly traded companies. Additionally, the AudioStocks platform assists companies in garnering the attention of the diverse audience of current and potential investors, vendors, and institutions.

"We are excited to announce our agreement with," stated CJ Comu, CEO of SUN Sports & Entertainment Inc. "Their range of services and their ability to zero in on investors' hot button issues, coupled with their communications platform, gives them the ability to adapt to endless situations faced by public companies -- a winning combination for us."

Luis Leung, Director of AudioStocks, stated, "We look forward to helping shine more light on SUN Sports & Entertainment Inc. We are pleased to feature the company and its subsidiaries in order to help them achieve better communications with the investment community. Our expertise can be of great service to their stakeholders."

AudioStocks does not duplicate traditional broadcast efforts, which increasingly yield slower results with poor (or worse yet, unverifiable) metrics. Rather, via results-oriented narrowcasting techniques, AudioStocks delivers quantified, high-quality outcomes and helps fortify traditional marketing communications efforts.

About SUN Sports & Entertainment Inc.

SUN Sports is a certified and licensed Combat Sports promoter and produces world-class mixed Martial Arts Events. Its properties and pending trademarks include: SUN Sports & Entertainment Inc. (, Art of War (, International Fighters Association (, Team USA MMA ( and UNDERGROUND Cage Fighting.

About is an Internet-based publishing platform designed to create, catalogue, distribute and make functional, financial content and data related to that content. solutions generate rich media exposure for public and private companies, industry groups and investment professionals through the proprietary software platform. software is primarily used to: (1) facilitate executive and company participation in industry and event-based roundtables and conferences; (2) create and distribute audio-based content related to a particular private or public company or an industry in which a company conducts business; (3) append interview-related and other rich media content to traditional press releases; and (4) for registered investment professionals only, to add interview-based audio content to financial research. content is distributed to millions of individuals online and over 30,000 financial professionals, including North American and international buy-side analysts, investment research professionals and portfolio managers. All content is copyrighted to protect licensing partners.

Safe Harbor Statement

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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