SOURCE: SUN Sports & Entertainment Inc.

June 11, 2007 08:19 ET

SUN Appoints Dan Severn as Captain of Team USA MMA

Top MMA Legend to Headline Team USA MMA in Art of War 3

DALLAS, TX--(Marketwire - June 11, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today the Company has chosen MMA Legend Dan "The Beast" Severn as Captain of Team USA MMA for the upcoming ART OF WAR 3, Undisputed Arena Fighting Championships in Dallas, Texas, on September 1st, 2007.

Dan Severn has captured the attention of fight and wrestling fans all over the world since his 1994 debut in the Ultimate Fighting Championships [UFC]. Dan is known as "The Beast," a name given to him by Jim Brown during one of his many fights in the UFC. The native of Coldwater, Michigan, has accepted all challengers in any no holds barred, or professional wrestling events. On May 17, 1996, Dan was crowned the UFC Superfight Champion in his home state of Michigan. He defeated "The World's Most Dangerous Man," Ken Shamrock, to regain the title. Dan is the only triple-crown UFC champion in the sport today. Severn has won two eight-man tournaments and The Ultimate Ultimate 1996, which pitted champions and runner-ups against each another to determine the true champion of the sport.

SUN President J. Buckeye Epstein stated, "We are honored to have a true MMA Legend and Competitor as Dan Severn to be Captain of Team USA MMA. Dan provides the experience, leadership and skill set to help guide the exclusive members that make up this historic team. The world is now watching and Team USA will be there to deliver some hard-hitting action when Team Brazil arrives in Dallas for the Art of War 3."

Severn began his career in the fight game as a Greco-Roman and freestyle wrestler. Dan quickly became a top high school and collegiate wrestler, capturing many titles, honors, and several national and world titles. As a high school wrestler, Severn was a two-time national champion and set eight national records in his career. Dan was inducted into Arizona State University's wrestling hall of fame at the end of his prestigious collegiate career.

After completing his degree program and graduation, Dan continued on a quest to be the best amateur wrestler in the world. Numerous competitions from 1982 to 1994 took him to Japan, Hungary, Cuba, France, and Turkey. On each trip, Severn captured another title. Dan also secured 13 National AAU wrestling championships during those years. The Beast also tried his hand at coaching wrestling at ASU and Michigan State University as he continued to compete and excel after his collegiate career.

The Beast's world-class wrestling skill, commitment, and desire provided the foundation for his success. Severn knew he needed to continue to improve his arsenal, so he added black belts in the sports of Sombo, Judo, and Jui Jitsu to his athletic package.

Severn, through his notoriety in the UFC, stepped in a different ring in 1998. The World Wrestling Federation wanted to capitalize on Severn's skills. Dan wrestled weekly for the WWF as he continued a grueling appearance, seminar, and no holds barred fighting schedule. He is known around the world as the most active competitor in sports today. Competing for over 30 professional wrestling organizations, 12 fight promotions, and speaking engagements. Dan also held the National Wrestling Alliance heavyweight title in the professional wrestling ranks for longer than any other previous NWA champion. He has over 95 state, national, and international wrestling titles under his belt, and in 1999, reached a milestone by competing in his 4000th match.

The future of this renaissance man is unlimited. Dan has been profiled in the press around the world in such publications as USA Today, People, Karate and Kung Fu Illustrated, Black Belt Magazine, MAD, Full Contact Fighter, and many of the pro wrestling publications. The Internet is full of the Beast's accomplishments, as well as his official web site Severn also runs a wrestling product company and holds annual wrestling clinics for kids of all ages. He has appeared on "48 Hours," "20/20," "The Gordon Elliot Show," "Nash Bridges," and many commercials.

With all the success and attention, Severn remains humble and down to earth. Dan has strong ties to the community in Coldwater, and in being a good role model for children. His motto is, "Not only do you need to build a strong body, but you must also build a strong mind to enhance it."

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (, Art of War ( and International Fighters Association ( are pending trademarks.

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