SOURCE: SUN Sports & Entertainment Inc.

March 20, 2007 16:05 ET

SUN Broadcasts "Art of War" on HDNet

World Championship Fight to Premier March 23rd, 2007

DALLAS, TX -- (MARKET WIRE) -- March 20, 2007 -- SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that the "Art of War" Undisputed World Championship Fight will be seen for the first time on HDNet on Friday, March 23rd, 2007 @ 9:30pm EDT.

HDNet is the first national television network broadcasting all of its programming in 1080i HD, the highest-quality format of high-definition television (HDTV). All HDNet programming is broadcast in 16:9 widescreen aspect ratio, and is DVR compatible.

Launched in 2001 by Mark Cuban and General Manager Philip Garvin, HDNet and HDNet Movies are available on Bright House Networks, Charter Communications, DIRECTV, DISH Network, Insight, Mediacom, Time Warner Cable, Verizon and more than 40 NCTC cable affiliate companies. For more information visit www.hd.net.

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com) and International Fighters Association (www.ifapro.com) are pending trademarks.

About HDNet:

HDNet (www.hd.net) provides viewers with the best in original comedy, drama, news, sports and music programming. HDNet is your exclusive, high-definition home for popular, critically acclaimed original programming, including television's only HD news feature programs "HDNet World Report," "NASA on HDNet" (presenting live shuttle launches through 2010), and "Dan Rather Reports" featuring legendary journalist Dan Rather. HDNet presents championship sports coverage featuring the National Hockey League, Major League Soccer, NASCAR Grand National Division, boxing and Mixed Martial Arts; groundbreaking music programming with the HDNet Concert Series featuring leading artists and bands including U2, Eminem, Gwen Stefani and more, plus original music programs "Sound Off with Matt Pinfield," and True Music w/Katie Daryl"; entertaining interview shows including "Face 2 Face with Roy Firestone" and "Higher Definition," in addition to fun and irreverent lifestyle programming including "Geek to Freak with Dennis Rodman," "Deadline!," "Art Mann Presents," and "Get Out!" HDNet is also the exclusive high-definition home to the critically acclaimed and award-winning programs such as the Emmy Award-winning "Arrested Development," "Star Trek: Enterprise," "Dead Like Me," "Smallville," "Joan of Arcadia," "Boomtown" and "Andy Richter Controls the Universe."

Safe Harbor Statement

This release contains certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding SUN Organization Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product and event opportunities, successful introduction of new products and events continued product and event innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Organization Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Contact Information

  • SUN CONTACT:
    CJ Comu
    Chairman/CEO
    SUN Sports & Entertainment Inc.
    15851 Dallas Parkway, Suite 225
    Addison, TX, 75001 USA
    Tel: 972.392.1414
    cj@sunorganization.com


    HD CONTACT:
    Colette Carey
    Director of Media and PR
    HDNet Inc.
    Tel: 303-542-5576
    ccarey@hd.net