SOURCE: SUN Sports & Entertainment Inc.

March 14, 2007 11:30 ET

SUN CEO Featured on Wall Street Reporter

DALLAS, TX -- (MARKET WIRE) -- March 14, 2007 --SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today that the Company's CEO CJ Comu is profiled in an interview and webcast with the Wall Street Reporter Magazine.

During the interview, which can be accessed on the web site http://www.wallstreetreporter.com, Mr. Comu discussed the role of the Company in the development of combative sports marketing business and the phenomena that this sport has built in the last 24 months.

"We have been focusing on building the SUN brand by showcasing some of the most dynamic athletes in the world to record audiences and a growing fan base," Mr. Comu stated. "With the premiere of our 'Art of War,' the growth opportunity to host these events in other domestic and international venues has been spectacular. We have had inquiries from Europe, Middle East and the Pacific Rim for us to bring them our production and showcase of fighters."

Mr. Comu also noted that one of the projects the Company is currently working on is the development of a Pay Per View Event that could showcase two of the biggest names in the fight business that may attract thousands of views to tune in.

About SUN:

SUN is a Professional Sports & Entertainment Marketing Company. SUN Production Group is a Certified Texas Combat Sports Promoter and produces World Class Boxing and Mixed Martial Arts. The properties of SUN (www.sunorganization.com), Art of War (www.artofwarlive.com) and International Fighters Association (www.ifapro.com) are pending trademarks.

Safe Harbor Statement

This release contains certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding SUN Organization Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Organization Inc. do not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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