SOURCE: SUN Sports & Entertainment Inc.

August 20, 2007 08:00 ET

SUN Completes Acquisition of Sports Radio Event Network, Inc.

SUN Adds Broadcast Media to Its Event Production Business

DALLAS, TX--(Marketwire - August 20, 2007) - SUN Sports and Entertainment Inc. (PINKSHEETS: SSPE) announced today the completion of the acquisition of Sports Radio Event Network, Inc. ("Sports Radio"), a private Nevada Corporation that provides in-stadium event broadcast services via radio broadcast to clients such as collegiate and professional sports leagues. The transaction was completed through a tax-free exchange of stock.

Sports Radio's event broadcast service provides live audio content over a multi-channel network that originates from live TV, cable, satellite, and radio programs over commemorative radios. The company also has the ability to produce and broadcast its own custom content. To date, Sports Radio has provided its service to more than 40 Professional and College Sporting events and for organizations such as the NFL, NBA, NHL, and NCAA.

SUN's CEO CJ Comu, stated, "This acquisition adds significant value to our company as we are now the only MMA event production company that offers our fans an in-stadium broadcast service that brings them closer to the live action, giving them the ability to hear up close and personal the fighters, referee and any other action taking place within the ring from any seat within the stadium." Comu added, "This is also another great platform for our sponsors and advertisers to be able to interact with our fans and deliver direct communication on promotions and product services." The Radios will have advertiser recognition on both the outside boxes as well as personalizing the radios with corporate sponsor logos.

SUN will be unveiling the new In Broadcast Radios for the upcoming "Art of War" Undisputed Arena Fighting Championship on September 1st, 2007, where MMA Fans will hear LIVE commentary of Team USA Vs. Team Brazil in the World Heavyweight Champion Fight, at the American Airlines Center by professional sports radio broadcasters.

Sports Radio's newly elected President, Ramon Perales, stated, "SUN is a great partner for our services because they understand the importance of a great fan experience. This acquisition will aid in our growth and continued development of our service to better serve the fans of MMA and all sports leagues. We are excited to work with SUN and look forward to our combined future success." SUN will look at future enhancements to this technology and further strategic partners.

In the future, Sports Radio also plans on broadcasting live data feeds on a new type of radio receiver utilizing new Radio Frequency (RF) technologies enabling a feature enhanced event broadcasting service. Anticipated new features include a handheld digital billboard, sports trivia, player statistics, and other event driven live-data feeds.

ABOUT SPORTS RADIO:

Sports Radio Event Network Inc, (formerly Global Radio), provides in-stadium event broadcasting services over a multi-channel network that originates from live TV, cable, satellite, and radio programs to commemorative radios. Sports Radio Sports Radio has provided its service to more than 40 Professional and College Sporting events and for organizations such as the NFL, NBA, NHL, and NCAA.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

Safe Harbor Statement - This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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