SOURCE: SUN Sports & Entertainment, Inc.

February 20, 2009 09:00 ET

SUN Launches New National MMA Series With FAME USA

DALLAS, TX--(Marketwire - February 20, 2009) - SUN Sports & Entertainment, Inc. (PINKSHEETS: SUNR) announced today it has signed an Agreement to produce up to six Mixed Martial Arts (MMA) Events in 2009 for FAME USA (www.FAMEUSAEVENTS.com), a series of events showcasing the elite natural and drug-free athletes of the country, starting on May 8th, 2009 in Houston, Texas.

The first leg of the tour, FAME USA's Lone Star Weekend, will feature some of the country's most exciting natural talent in a myriad of events including: bodybuilding, fitness, figure, bikini, step competitions and all-star coed cheer and partner stunt challenges. For the first time, mixed martial arts will be part of that line-up and FAME USA Presidents Jason Powell and Kai Miranda hope to make it a permanent fixture with the organization.

SUN President Clyde Gentry III stated, "Mixed martial arts competitors are world-class athletes and they will feel right at home with FAME USA. This is a great co-branding opportunity for ART OF WAR and the crossover market for both fans and sponsors is limitless. After meeting the management team of FAME USA, and seeing the real passion they share for the FAME USA series, we hope to add that extra spark with our MMA events that will take place the second day of each two-day affair."

FAME USA President Jason Powell, a martial artist and professional bodybuilder in his own right, commented, "We are very excited to include MMA in our line-up of events because our market is their market and vice versa. When we look at the growth of our business, MMA has organically become a natural fit and we know our fans will appreciate it."

After the FAME USA's Lone Star Weekend (May 8-9, 2009), the series is tentatively scheduled in the following cities: Chicago, IL; Denver, CO; Ft. Lauderdale, FL; Atlanta, GA; and New Orleans, LA.

"With the crossover market and the nationwide platform, we are reviewing different broadcasting vehicles and have had numerous new sponsorship opportunities," said Gentry. "We hope to build on this relationship with FAME USA for years to come to making it the number one bodybuilding and fitness competition in America."

Interested professional fighters can register at: www.ifapro.com/register.htm to qualify.

About SUN:

SUN Sports & Entertainment, Inc. (www.sunorganization.com) is a Professional Mixed Martial Arts Event Production and Promotion Company specializing in concept-driven MMA events. SUN is a Certified and Licensed Combative Sports Promoter that produces World Class MMA Events under the brand, Art of War (www.artofwarlive.com).

About FAME USA:

FAME USA is a nationwide bodybuilding and fitness expo with up to eight different competitions that take place over the two-day schedule, in addition to vendor booths that cover a wide range of products in the fitness/nutrition world. For more information on their global events, please visit www.FAMEUSAEVENTS.com.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. SUN Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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