Sun Life Direct

September 20, 2011 05:53 ET

Sun Life Direct Launches Free Online Magazine

LONDON, UNITED KINGDOM--(Marketwire - Sept. 20, 2011) - Sun Life Direct launched a new free online magazine called LifeMatters aimed at the growing number of silver surfers in the UK.

LifeMatters is packed with useful articles on everything from home and garden to finance and health. Use the brain teasers to test the grey matter, enjoy amusing stories and pick up handy hints and tips – there's even regular prizes to be won. This month's free competition sees a cottage holiday in Cornwall up for grabs!

At the same time, they're also launching FinalMatters which aims to provide help and advice for the tougher times of life, with articles on everything from funeral costs to writing a Will.

Jackie Lawrence, editor of LifeMatters says, "LifeMatters aims to be a fantastic free online magazine for silver surfers. We've been including articles like these in our customer magazine for over four years and always receive great feedback from readers. Now we've decided to bring LifeMatters to everyone online. It's filled with fun and exciting articles, games and competitions. So why not take a look and find something to entertain you!"

You can find LifeMatters at www.sunlifedirect.co.uk

About Sun Life Direct

Sun Life Direct is a provider of Over 50 Life Insurance, Funeral Plans and Life Insurance. In fact, the Guaranteed Over 50 Plan is the nation's most popular choice for over 50s life insurance*. The Sun Life name has been around for 200 years and has roots stretching back to 1810. By 1900 Sun Life were the first to offer life insurance without the need for a medical – something we're still proud to offer today. More information on Sun Life Direct can be found at www.sunlifedirect.co.uk

*Most popular whole of life guaranteed acceptance plan bought directly. ABI statistics, Q1 2011

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