Sun Media Corporation
TSX : QBR.A
TSX : QBR.B

Sun Media Corporation

March 30, 2007 15:00 ET

Sun Media Expands Executive Role in Alberta

EDMONTON, ALBERTA--(CCNMatthews - March 30, 2007) - Sun Media Corporation announced the appointment today of Gordon Norrie to the new executive role of Senior Group Publisher responsible for all the company's daily newspaper publishing operations in Edmonton and Calgary.

Craig Martin, Executive Vice-President, Western and Central Operations, Sun Media Corporation, said the new senior executive role will enhance the impact of best practices and expertise from the two major urban markets and community newspapers.

"Gord Norrie's in-depth knowledge of the Alberta business scene and its distinctive requirements will be an even stronger asset in this new role to improve our service to advertisers and business partners" said Mr. Martin.

Mr. Norrie will be Publisher and Chief Executive Officer of the Edmonton Sun, the Calgary Sun and the 24 hours dailies in both cities.

"With strong and experienced teams in both the Edmonton and Calgary operations, we intend to create efficiencies and opportunities that will generate greater benefits for our employees, shareholders and customers," said Mr. Norrie.

Mr. Norrie joined the Sun organization in 1985 and has served in positions including Publisher, Advertising Director and General Manager, in both Edmonton and Calgary. He and his wife Susan have three children.

Sun Media Corporation, a division of Quebecor Media Inc. is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX:QBR.A)(TSX:QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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