Sun Media Corporation

Sun Media Corporation

February 27, 2007 13:30 ET

Sun Media Launches 24 hours in Calgary, Edmonton

CALGARY, ALBERTA--(CCNMatthews - Feb. 27, 2007) - Sun Media Corp. launched 24 hours free tabloid newspapers in Calgary and Edmonton today, delivering a unique, fast-paced package of news and entertainment coverage for readers in Canada's fastest-growing markets.

"The newspaper is designed to deliver information quickly for busy readers - typically in 20 minutes - and it will attract additional readers to the print format," said Pierre Karl Peladeau, President and CEO of Quebecor Inc., which publishes 24 hours newspapers across the country. "The succinct news reports and entertainment highlights appeal to all readers and are particularly popular with younger people who fit a free daily tabloid into their mix of information sources."

Available in street boxes, coffee shops and other easily accessible locations, 24 hours will have an initial press run of 50,000 copies in each city. 24 hours in Calgary will create 11 full-time-equivalent positions in editorial, advertising and related areas, in addition to drawing upon staff support from the sister Calgary Sun.

Tuned to the fast-paced urban lifestyle, 24 hours' tabloid format will be particularly appreciated by the more than 250,000 transit riders, who will have easy access to the information and advertising content.

"With the addition of readers in Calgary, the 24 hours and 24 heures network of free dailies across Canada reaches a total of more than 900,000 readers," said Mr. Peladeau. The 24 hours newspapers are published Monday to Friday in Montreal, Ottawa (English and French editions), Toronto, Vancouver and now Calgary and Edmonton.

"The growth in Alberta's two major cities creates phenomenal opportunities for advertisers to use the free daily format effectively," said Bob Harris, Vice-President, New Business Development, at Sun Media. "We fully expect to see 24 hours establish itself quickly in both major Alberta cities, since Sun Media's free dailies are Canada's fastest growing newspapers."

"Print continues to provide excellent value as a significant determining factor in consumer purchasing decisions, and the 24 hours proposition is obviously succeeding in attracting new readers who might not be reading any other paper," Mr. Harris said.

Since the free newspaper concept was successfully launched in Europe in 1992, free dailies now are published in 41 countries with an estimated total daily readership of 30 million.

24 hours and 24 heures are published by Sun Media Corporation, a division of Quebecor Media Inc. Sun Media is Canada's second largest newspaper publishing company with daily newspapers in eight of the top 11 markets in Canada.

Quebecor Media, a subsidiary of Quebecor Inc. (TSX:QBR.A, QBR.B), is, through its Videotron Ltd. subsidiary, the third largest cable distribution company in Canada and a major provider of Internet access, as well as telephone and business telecommunications services. Quebecor Media, through its Sun Media Corporation subsidiary, is Canada's leading publisher of a national chain of tabloid and regional newspapers. In the broadcasting area, the company operates Canada's largest general interest, French-language television network, Group TVA Inc., as well as specialized services and a general interest English-language television station, SUN TV. The company also operates Canoe Inc. and its network of Internet properties in both English and French in Canada. Another subsidiary of Quebecor Media, Nurun Inc., is a major supplier of interactive communications and technologies in Canada, the United States, Europe and Asia. The company also is active in the production, distribution and sale of books and magazines, as well as in the production, distribution and retail sale of cultural products through its Archambault Group Inc., the leading vendor of music recordings in Eastern Canada, and through TVA Films and specialized stores for the rental and sale of videos and computer games under the SuperClub Videotron Ltd. banner, and its Ontario banners Jumbo Video™, Microplay™ and Starstruck Entertainment™.

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