Quebecor Media Inc.
TSX : QBR.A
TSX : QBR.B

Quebecor Media Inc.

September 19, 2007 16:11 ET

Sun Media Names Michael Sifton President and CEO

TORONTO, ONTARIO--(Marketwire - Sept. 19, 2007) - Pierre Francoeur, President and Chief Operating Officer of Quebecor Media Inc. announced today the appointment of Michael Sifton to the position of President and Chief Executive Officer of Sun Media Corp.

"Michael Sifton brings a unique combination of a long family history in Canadian newspaper publishing and extensive experience to address the challenges in today's tumultuous media industry," said Mr. Francoeur. "I could not imagine a more highly qualified successor for the positions I have occupied at Sun Media."

Most recently Mr. Sifton, 47, was President and CEO of Osprey Media until its acquisition this summer by Quebecor Media Inc. created Canada's largest newspaper publishing enterprise.

In welcoming Mr. Sifton, Pierre Karl Peladeau, President and CEO of Quebecor Inc., announced that Mr. Francoeur, 55, will play a key role in the management transition before retiring in the summer of 2008 after more than 20 years with Quebecor. Mr. Sifton's appointment is effective immediately.

"Pierre Francoeur is one of the most experienced and successful executives in our industry," said Mr. Peladeau. "Our good fortune is to have a new generation of leadership in Michael Sifton who is uniquely qualified to provide invaluable direction as the media world develops a robust online presence, using multimedia techniques and delivering news and advertising content across multiple platforms."

Said Mr. Sifton: "The prospect of working with so many talented people in an industry that is transforming itself to harness new potential is exciting. Certainly there will be synergy in many areas of journalistic and business operations as well as economies of scale. The trick is to make sure we focus on what drives the business - local contacts, local information; we want to build on that. We have a wonderful footprint across the country for both the collection and dissemination of news and information - a powerful platform."

The great-grandson of one of the legendary newspapermen of the 1890s, Sir Clifford Sifton, who owned the Winnipeg Free Press, Michael Sifton's experience includes roles as the publisher of The Star Phoenix in Saskatoon and the President of the Armadale Communications Group prior to its sale to Hollinger Inc. in February of 1996. In the past six years he assembled and managed the Osprey Media properties.

Mr. Sifton is a former Chairman and a current board member of The Canadian Press, a past director, treasurer and vice-chair of The Canadian Newspaper Association and a former director of NADbank. He is actively involved in several community organizations.

With the acquisition this summer of Osprey Media, Quebecor became Canada's largest newspaper publisher whose leadership in terms of number of publications and readership is unrivalled by any other Canadian publisher. Quebecor and its subsidiary Sun Media operate 24 English- and French-language dailies with total average daily circulation of almost 1.3 million and 171 community papers with total weekly circulation of more than 3.4 million. Osprey Media operates 20 dailies with average daily circulation of more than 340,000 and 38 community publications with total weekly circulation of about 367,000, all in Ontario.

Quebecor Media is a wholly owned subsidiary of Quebecor Inc. (TSX:QBR.A, QBR.B; TSX), a communications company with operations in North America, Europe, Latin America and Asia. Quebecor Media owns operating companies in numerous media related businesses: Videotron Ltd., the largest cable operator and Internet Service Provider in Quebec and a major provider of telephone and business telecommunications services; Sun Media Corporation, the largest newspaper chain in Canada; TVA Group Inc., operator of the largest French-language over-the-air television network in Quebec, a number of specialty channels, and the English-language over-the-air station Sun TV; Canoe Inc., operator of a network of English-and French-language Internet properties in Canada; Nurun Inc., a major interactive technologies and communications agency with offices in Canada, and the United States, Europe and Asia; companies engaged in book publishing and magazine publishing; and companies engaged in the production, distribution and retailing of cultural products, namely Archambault Group Inc., the largest chain of music stores in eastern Canada, TVA Films, and LeSuperClub Videotron ltee, a chain of video and video game rental and retail stores.

MULTIMEDIA AVAILABLE:
http://www.ccnmatthews.com/em/2630

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