SOURCE: SUN Sports & Entertainment Inc.

August 13, 2007 09:36 ET

SUN Signs Multi-Fight Contract With Mendelson Entertainment Group LLC

"New UNDERGROUND Division Starts in Texas"

DALLAS, TX--(Marketwire - August 13, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced it has contracted with Mendelson Entertainment Group LLC for a multi-city, multi-fight contract for its new UNDERGROUND Cage Fighting Division.

Beginning in Wichita Fallas, TX on Saturday, September 22nd, 2007 at the 8,000 seat Kay Jaeger Coliseum. The second event will take place on Saturday, September 29th, 2007 at the 13,000 seat Don Haskins Center at University of Texas, El Paso. Future sights that Mendelson is looking at include; Corpus Christi, Katy, and Frisco, amongst other locations in the State of Texas. The events will be promoted by Mendelson Entertainment Group LLC. SUN will be hired to produce and deliver a professional fight and all the production requirements including state approval.

"We are excited about launching UNDERGROUND and providing this new and exciting form of Sports and Entertainment to Arena Operators, starting in Texas," said J. Buckeye Epstein, President of SUN Sports & Entertainment. "With Mendelson, we have an incredible strategic partner who believes in the MMA (mixed Martial Arts) business and wants to promote. UNDERGROUND was developed to provide arena operators a professional turn-key promotion that provides everything from; a custom built cage, professional fighters, music and lights, licenses, collateral material, Radio and TV spots, an emcee and even ring girls. Mendelson is one of the smartest event operators in the country that understands the business model; bring in one of the hottest sports in America, fill the arenas to capacity, create high volume food and beverage sales and repeat the process often."

Barry Mendelson, President of Mendelson Entertainment Inc., stated, "As a veteran of close to 40 years in the Entertainment and Television industry, it is rare that I see such a exciting production as MMA. When I was with Madison Square Garden I saw every major act and am now looking to open a new chapter with the launch of these MMA shows."

Currently Mendelson Entertainment Group LLC syndicates nationally and internationally yearly over 60 hours of sports television specials. The company is focused on producing specials in ice skating, college football, and golden gloves boxing, serving in may cases as its own distributor. Its programs are seen on over 110 terrestrial TV stations in the US, Fox Sports Network, Fox Sports College Network, Comcast regional sports networks and throughout the world through fox sports international.

Mendelson for many years served as promoter of countless Music and Sports live events including the historic December 3, 1981 Rolling Stones concert in the Louisiana superdome that was witnesses by the largest ever indoor crowd of 87,500.

UNDERGROUND will not conflict with SUN's primary brand "Art of War" Undisputed Arena Fighting Championship featuring a Pay-Per-View Fight broadcast LIVE from the American Airlines Center in Dallas, TX on Saturday, September 1st showcasing Team USA Vs. Team Brazil in the first international MMA Event. Tickets can be purchased on-line at www.ticketmaster.com.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team - Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Contact Information

  • For Further Information:

    SUN Corporate Contact
    Ms. Taylor L. Cole, APR
    Director of Public Relations
    Tel: 972.333.4343
    taylor@iknowpr.com

    Media and Event Contact
    Mr. Lester Bedford
    The Bedford Agency
    Tel: 817.296.4546
    wlbedford@aol.com

    Mendelson Entertainment Group LLC
    Mr. Barry Mendelson
    Founder and President
    Tel: 310.403.2861
    bmendel44@aol.com