SOURCE: SUN Sports & Entertainment Inc.

SUN Sports & Entertainment Inc.

September 14, 2009 16:47 ET

SUN Sports & Entertainment to Restructure for Expansion

Company Plans to Diversify Into Casino Management and Take MMA and Sports Promotion Activities to U.K., Western to Eastern Europe, Russia, China, South Korea and Other Australasian Markets

DALLAS, TX--(Marketwire - September 14, 2009) - SUN Sports & Entertainment Inc. (PINKSHEETS: SUNR), following the July 31, 2009 resignation announcement of CEO CJ Comu, the company has moved quickly to effect a restructuring to allow for an aggressive expansion plan created by Director Bruce Scambler (a British and American dual national) and Global Market Advisors Inc., an independent Newport Beach, CA advisory firm specializing in multi-national mergers and growth strategy for established businesses in the Hospitality, Entertainment and Gaming Management industries.

Last month, in rebuilding the company's Board and management team, Mr. Gentry, who was President and Chairman, together with Mr. Coe, Chief Operating Officer and Director of SUN, announced they would be stepping aside in favor of the new Board and management team which is being assembled by Mr. Scambler, SUN's remaining Director and officer. Mr. Scambler reported that the new Board will be bringing more international experience to the management team. "We are now at the beginning of the end of the restructuring," said Mr. Scambler. "This plan is ambitious, I must admit, but achievable provided we have the support of our shareholders and lenders, and the required working capital financing."

According to Mr. Scambler, the company intends to restructure so that SUN Sports & Entertainment Inc. will continue as a publicly held holding company with industry-specific U.S. subsidiaries, SUN Sports Inc. -- holding the U.S. license to the SUN brands, "Art of War" and "Mano-a-Mano," will focus on the branding, franchise and sponsorship aspects of the company's historical Mixed Martial Arts (MMA) and UFC-type fight MMA promotional activities. SUN Entertainment Inc. -- (assuming the role of placement agent and distributor of all SUN managed events) will leverage the company's extensive relationships expanding a proposed company owned on-line "Pay Per View" format, video games and merchandizing. Additionally, according to Mr. Scambler, the company is in the process of expanding the business scope to include combination events linking together the best integrated entertainment events spanning hospitality, event entertainment and gaming management. This expansion will require forming additional subsidiaries, including SUN Investment & Finance Inc., which will cover casino and gaming expansion and a foreign subsidiary -- Sun International Holdings Inc. -- which Mr. Scambler envisions holding the company's interest in its planned expansion into the U.K., Western to Eastern Europe, China, South Korea and other Australasian Markets. Mr. Scambler, who has extensive experience working in the U.K. and Europe, explained that the U.K. is one of the largest UFC and MMA fight markets in the world and offers SUN the opportunity to gain significant market share in this exciting and growing market.

Mr. Scambler, a CPA in the US and a Chartered Management Accountant in the U.K., as part of the restructuring ended the external CFO role being provided by Tatum LLC. Our focus, explained Mr. Scambler, needs to be more on the future Global opportunity, not the historical local market. Global Market Advisors Inc., which joined the company earlier this month, will provide just that spark and efficient systemic approach to enable us to proactively secure these international opportunities. According to Mr. Scambler, the company has been able to formulate and is commencing implementation of what it believes will be a successful domestic export and international growth strategy which should rebuild shareholder value and establish the company as a leader in the international expansion of this new and fast growing MMA and UFC fight industry.

About SUN:

Since 2007, SUN Sports & Entertainment, Inc. (www.sunorganization.com) has served the U.S. markets with Mixed Martial Arts (MMA) Event Production and Promotion, specializing in concept-driven MMA events. SUN is a U.S. Certified and Licensed Combative Sports Promoter that produces World Class MMA Events under the brand, Art of War (www.artofwarlive.com).

Safe Harbor Statement -- This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.