September 12, 2011 12:00 ET

Sundial Creations Standardizes on EndPlay's™ Web Content Management Platform

Leading Organic Beauty and Lifestyle Brand Chooses EndPlay™ to Power New Ecommerce and Community Websites; Underscores EndPlay's™ Strategy to Penetrate the CPG Market

LOS ANGELES, CA--(Marketwire - Sep 12, 2011) - Today EndPlay, Inc. announced that Sundial Creations will standardize on EndPlay for all Web Content Management (WCM) functions. Sundial chose EndPlay for the platform's scalability, functionality and overall vision for the WCM industry as well as the company's deep understanding of content monetization. With Sundial Creations, EndPlay further expands its footprint in the Ecommerce and Consumer Packaged Goods (CPG) markets, increasing the company's vertical strategy beyond its strong roster of media clients.

Sundial partnered with EndPlay to expand Sundial's current Ecommerce presence and Web monetization tools. As a pioneer in natural beauty products, Sundial is sold nationwide in retailers such as Macy's, Whole Foods, Target, Wal-Mart, and many others; however, the brand's nationally-recognized beauty products are not directly offered to customers online through

"Since starting Sundial nearly 20 years ago, I have continually worked to reach as many people as possible -- whether it be door-to-door sales when we began, through retailers or online -- with quality, traditional herbal beauty products and information," said Rich Dennis, CEO, Sundial Creations. "EndPlay's understanding and commitment to our business goals -- connecting our customers with the content and products they've come to expect from us -- is what really set them apart in our search for a new Web Content Management platform."

In addition to restructuring Sundial's current website to take advantage of EndPlay's Intelligent Rendering technology, cloud-based delivery model, analytics dashboards and partner ecosystem, EndPlay's Client Services Organization will also leverage the platform's robust API to create an external community site for Sundial to share health and beauty tips with their loyal and passionate customer base.

"Consumer Packaged Goods is a transformational market of leaders innovating the ways they engage consumers through compelling content online," said Dr. Christos M. Cotsakos, Founding Chairman, CEO and President, EndPlay. "Smart brands and manufacturers are looking to supplement the resale of their products by directly engaging their loyal customer communities via their websites. Sundial is leveraging the EndPlay platform to do just this -- revamp their current Web presence with a best-of-breed WCM platform previously only available to the largest enterprises. We believe in the work Sundial is doing to promote natural health and beauty and look forward to growing their business as a valued partner."

EndPlay's cloud-based WCM platform services a rapidly-growing client roster of media, entertainment, CPG and educational companies. The EndPlay WCM platform integrates, automates, and intelligently delivers audio, video, text, and rich media across brand websites and to virtually any end-user device. Coupled with an open, extensible architecture and rich partner ecosystem, EndPlay's WCM platform offers brands entirely new ways to monetize and engage with their customers.

About EndPlay
EndPlay is a leading SaaS provider of Web Content Management (WCM) solutions to enterprise clients in media, entertainment/education and consumer packaged goods. The company's 'Intelligent Rendering' technology is at the core of its evolving architecture and platform. EndPlay serves over 750 million page views per month on average, making it one of the top 7 media properties and top 50 Web properties in the U.S. based on traffic volume. In the media marketplace, EndPlay's clients access local markets with 53% of U.S. households, reaching an unduplicated 15% of the U.S. Internet population and operating in 15 of the top 20 Designated Market Areas (DMAs) in the U.S.

EndPlay delivers 24/7 customer service and is expanding its geographic reach into Europe and Asia. All EndPlay employees -- the associates -- have been certified to ensure that they meet its rigorous standards of customer service. The certification process will extend to its partners and clients to help them achieve their business goals. EndPlay is headquartered in Los Angeles, with regional offices in Florida and New Jersey. For more information, visit

About Sundial Creations

Established in 1992, Sundial Creations, a Six Sigma company, is the product of synergistic collaboration between the personal care and fragrance industries. We combine our knowledge of natural ingredients and natural product formulations with our core competency in fragrance development to create therapeutic products that deliver benefits to the consumer in skin and hair care, maintenance, protection and scent appeal. Using our extensive knowledge of essential oils, fragrances and trend research, Sundial Creations leverages 55 years of creative perfumery and flavor compounding experience with over 35 years of natural product formulation experience to create customized fragrance and product profiles for each product line. This synergy ensures that Sundial projects achieve mass appeal cutting across all ethnic and socio-economic barriers.

EndPlay, the EndPlay logo and Your Content. Intelligently Rendered. are trademarks of EndPlay, Inc.

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