SOURCE: Young & Rubicam

Young & Rubicam

September 10, 2010 11:37 ET

SunGard Appoints Young & Rubicam for New Brand Advertising Campaign

SAN FRANCISCO, CA--(Marketwire - September 10, 2010) -  Young & Rubicam (Y&R) announced today that SunGard, one of the world's leading software and technology services companies, hired Y&R's San Francisco office to help create its recently launched brand advertising campaign.

With the theme "Look for us wherever the mission is critical," the global campaign launches this month with print and digital elements and aims to raise the visibility of the SunGard brand. The ads focus on four real-world scenes -- a network operations center, a college classroom, a financial markets trading desk and an emergency response situation -- that embed in the background and foreground the letters that make up "SunGard," suggesting that even though SunGard's presence is not always apparent, SunGard can often be found in the situations and places where the mission is critical.

"We are extremely proud to be working with one of the world's leading software and technology services companies," said Paul Hastings, EVP, Director of Account Management for Young & Rubicam San Francisco. "Even though SunGard plays an important role in the public and private sectors and has a strong brand among industry insiders, it is not yet a familiar brand in the mainstream. But they have a great story to tell. And we're confident this new campaign will raise awareness of who they are: a mission-critical technology company that supports businesses, organizations, institutions and government agencies that are charged with the world's critical missions."

The ads will run between September and December in Bloomberg Markets, The Economist, Forbes, Harvard Business Review, Institutional Investor, The New York Times, The Wall Street Journal, and The South China Morning Post, as well as online in The Wall Street Journal (www.wsj.com) and Financial Times (www.ft.com). All of the ads will point to a site on sungard.com, which provides more information on the ad campaign as well as customer case studies demonstrating that SunGard software and technology services are mission-critical: www.sungard.com/missioncritical

"We were impressed with Young & Rubicam's understanding of our brand, their ability to strategically ground our message and the creative thinking on how to communicate that message with a thoughtful and engaging idea," said Brian Robins, Chief Marketing Officer of SunGard.

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO Hamish McLennan and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers. Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit http://yr.com.

About SunGard
SunGard is one of the world's leading software and technology services companies. SunGard has more than 20,000 employees and serves 25,000 customers in 70 countries. SunGard provides software and processing solutions for financial services, higher education and the public sector. SunGard also provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software. With annual revenue exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is the largest privately held business software and IT services company. For more information, visit www.sungard.com.

Trademark Information: SunGard and the SunGard logo are trademarks or registered trademarks of SunGard Data Systems Inc. or its subsidiaries in the U.S. and other countries. All other trade names are trademarks or registered trademarks of their respective holders.