Sungold International Holdings Corp.
OTC Bulletin Board : SGIHF

Sungold International Holdings Corp.

February 21, 2008 20:34 ET

Sungold Signs Letter of Intent With Beachfront Enterprises, LLC to Launch Horsepower 8 World Pool Lottery Online for International Wagering

TORONTO, ONTARIO--(Marketwire - Feb. 21, 2008) - SUNGOLD INTERNATIONAL HOLDINGS CORP. ("Sungold") (OTCBB:SGIHF)(Frankfurt: WKN 608164, Berlin)

Sungold International Holdings Corp. today announced that a Letter of Intent has been signed with Beachfront Enterprises LLC, a California company, to host the Horsepower 8 World Pool Lottery online site for International wagering.

The Letter of Intent grants Beachfront Enterprises, LLC the Exclusive Right to host the International wagering site in exchange for a two million dollar licensing fee, and a further commitment to invest one million dollars in initial advertising costs leading up to the Horsepower 8 World Pool launch. The License will entitle Beachfront Enterprises LLC to fifty per cent of net profits from Horsepower 8 World Pool Lottery international wagering on their Internet site, and share consideration comprised of 850,000 common shares and 500,000 warrants of Sungold International Holdings Corp.

"We are extremely pleased with this arrangement," said Keith Blackwell, CEO of Sungold®. "We are confident we have found the ideal partners for the international operation of our principle product, Horsepower 8 World Pool Lottery. The key executives, Dr. Mark Songer and Rob Shively, have backgrounds and credentials that are most impressive and of the highest integrity."

Dr. Mark Songer PhD, MS, Chairman and CEO, recently served for three years as Commission Chairman for the Soboba Gaming Commission, ensuring regulatory compliance within Federal and State laws. Prior to that, Dr. Songer served as a Special Agent of the FBI and Forensic Examiner in both Washington D.C. and Los Angeles, following service in the United States Marine Corps.

Rob Shively, Chief Marketing Officer, has an extensive background in Marketing, Corporate Development and New Product Development with several Fortune 500 companies. He helped launch Fox Sports and their NFL, MLB and NHL franchises, and assisted Boeing to launch their first consumer product in conjunction with British Airways and Lufthansa. In 2004 he was nominated as the Ernst & Young Entrepreneur of the Year.

"We believe the Horsepower 8 World Pool Lottery is an exciting opportunity," said Mark Songer, "and look forward with enthusiasm to working with the Sungold team in introducing its life changing opportunities to the world markets outside of North America."

About Sungold International Holdings Corp.:

Sungold® is in the business of developing entertainment and e-commerce business in Canada, USA and internationally. Sungold® has three 100% wholly owned subsidiaries: Horsepower Broadcasting Network (HBN) International Ltd., Racing Unified Network (R.U.N.) Inc. and SafeSpending Inc. Sungold® controls the technology, source codes, trademarks, patents, copyrights and the worldwide title, rights and interest in each of the wholly owned subsidiaries. Sungold® also holds a 38% interest in Silks Media Corporation which publishes ThoroughbredStyle Magazine. Sungold® is a fully reporting public corporation trading as SGIHF-OTCBB.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: The statements in this press release that relate to the Company's expectations with regard to future impact on the Company's results from new products in development are forward looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Such information may contain statements that involve risks and uncertainties and is subject to change, at any time. The Company's results may differ materially from expected results. Information on the factors, which could affect the Company's operations or financial results, is included in the Company's reports on file with Canadian securities regulatory authorities and the United States Securities and Exchange Commission.

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