Sungold International Holdings Corp.
OTC Bulletin Board : SGIHF

Sungold International Holdings Corp.

March 26, 2007 20:44 ET

Sungold® Announces Agreement With US Sales Agency to Market SportsPageTV and Incorporates New Subsidiary for Coordinating North American Sales

TORONTO, ONTARIO--(CCNMatthews - March 26, 2007) - SUNGOLD INTERNATIONAL HOLDINGS CORP. ("Sungold") (OTCBB:SGIHF)(Frankfurt: WKN 608164, Berlin) -

Sungold International Holdings Corp. today announced an agreement with the US-based company, Ambassador Sales & Service LLC, to market the SportsPageTV (SPTV) infrastructure, an up-to-the-minute sports scores and odds system in the United States, and then sell the Place Based Advertising. Ambassador, headquartered in Fort Lauderdale, Florida, is establishing representatives initially in Minnesota, Nebraska, Colorado, Oklahoma, Georgia, California and Texas.

The architect of Ambassador is Richard Forsman of Coral Springs, Florida who has 30-years of experience in Human Resources Management, Labour Relations, Employee Development and Training. Throughout Mr. Forsman's professional career he has managed the Human Resources and Labour Relations functions for companies with over 20,000 employees and negotiated numerous labour contracts for companies with revenues up to $3.5 billion, including Vanguard Car Rental and National Car Rental Systems.

Speaking on the agreement with Mr. Forsman, Keith Blackwell, CEO of Sungold International Holdings Corp., said, "Sungold® is very fortunate to have the support and commitment of Mr. Forsman and his company, Ambassador. Mr. Forsman's professional career has shown him to be a highly motivated and results driven manager and we consider his Human Resources skill and experience to be a crucial asset in developing and motivating a dynamic sales force for the SPTV project. He possesses exceptional leadership and training skills and will undoubtedly recruit talented individuals to develop SPTV in the United States market."

Concurrently, Sungold® announced the plan to incorporate a new company, Sports Unified Network (SUN) Inc., for the distinct purpose of coordinating the North American sales effort for the SportsPageTV system. Tony Currie, President of Sungold® has accepted the additional responsibility to head up the new Sungold® subsidiary as President. Richard Henley, General Manager of Commercial Advertising for Racing Unified Network (R.U.N.) Inc. has been appointed Vice President Corporate Development. Together with the administrative staff, they will work closely with Richard Forsman's Ambassador Sales & Service LLC in the United States and the Canadian sales force simultaneously being established by George Morrison, Sungold's Vice President Marketing and Advertising.

About Sungold International Holdings Corp.:

Sungold® is in the business of developing entertainment and e-commerce business in Canada, USA and internationally. Sungold® has three 100% wholly owned subsidiaries: Horsepower Broadcasting Network (HBN) International Ltd., Racing Unified Network (R.U.N.) Inc. and SafeSpending Inc. Sungold® controls the technology, source codes, trademarks, patents, copyrights and the worldwide title, rights and interest in each of the wholly owned subsidiaries. Sungold® is a fully reporting public corporation trading as (OTCBB:SGIHF).

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: The statements in this press release that relate to the Company's expectations with regard to future impact on the Company's results from new products in development are forward looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Such information may contain statements that involve risk and uncertainties and are subject to change, at any time. The Company's results may differ materially from expected results. Information on the factors which could affect the Company's operations or financial results are included in the Company's reports on file with Canadian securities regulatory authorities and the United States Securities and Exchange Commission.

Contact Information