Sungold International Holdings Corp.
OTC Bulletin Board : SGIHF

Sungold International Holdings Corp.

March 21, 2007 18:22 ET

Sungold® Appoints Vice President, Marketing and Advertising, and Finalizes Agreement With Shoot for a Cure Charity


Sungold International Holdings Corp. today announced the appointment of George Morrison as Vice President, Marketing and Advertising for Sungold®. Mr. Morrison has an extensive background in marketing and advertising and will immediately begin to establish a sales force for the SportsPageTV (SPTV) project. He will therefore be responsible for supervising advertising sales for the SPTV system and also the company's other media properties including the Horsepower® World Pool products and the recently acquired magazine Thoroughbred Style.

Mr. Morrison has previous experience directly in Place Based Advertising very similar to SPTV. His experience also includes establishing the advertising, marketing, branding and positioning of the National Cable Television Network 'Headline Sports', now known as 'the Score'. Previously, Mr. Morrison served as an advertising sales executive for the high profile CHUM Television Group. Most recently, he founded an Events Sponsorship Company, which he has since sold, that worked with the PGA Golf Tour in the United States and Canada, managing events, national advertising sales and branding for several mediums. Mr. Morrison is also a Thoroughbred owner, racing primarily on the New York circuit and in the early days he enjoyed a successful professional hockey career in the NHL and the WHA. He is recognized by the Hockey Hall of Fame for scoring a record three goals in 43 seconds.

In speaking about the appointment of Mr. Morrison, Larry Simpson President and CEO of Sungold's subsidiary, Racing Unified Network (R.U.N.) Inc., said, "We are thrilled to have someone with George's credentials on board. George brings a thorough background in marketing and advertising and his hockey career provides a tremendous network of contacts that he can draw from to quickly establish the sales force for SPTV and the other media products. Additionally his connections in the Thoroughbred industry especially in Saratoga, New York will be invaluable to me as we launch Thoroughbred Style Magazine in early summer."

Further expanding the company's marketing reach, Racing Unified Network recently completed a branding and marketing agreement with 'Shoot For A Cure', a highly visible North American charity designed to raise funds and awareness for spinal cord research in the sports community. In this agreement Racing Unified Network has the right to display the charity's name and logo in a variety of media including the SportsPageTV system. Both Racing Unified Network and SportsPageTV will be branded as sponsors on the Shoot For A Cure website. Additionally Shoot For A Cure will receive brand recognition on the SportsPageTV system in all locations across North America and will be entitled to a portion of all advertising revenue sold on SPTV. Shoot For A Cure will receive major presence at on-site promotions organized by the Racing Unified Network staff. Shoot For A Cure has support from numerous facets of the hockey fraternity including the Hockey Hall of Fame, NHL Alumni, NHLPA and various NHL players. They have recently launched additional campaigns with 'Shoot For A Cure Curling', 'Shoot For A Cure Moto-Sport' (auto racing) and 'Shoot For A Cure Horse Racing'. More information is available at

About Sungold International Holdings Corp.:

Sungold® is in the business of developing entertainment and e-commerce business in Canada, USA and internationally. Sungold® has three 100% wholly owned subsidiaries: Horsepower Broadcasting Network (HBN) International Ltd., Racing Unified Network (R.U.N.) Inc. and SafeSpending Inc. Sungold® controls the technology, source codes, trademarks, patents, copyrights and the worldwide title, rights and interest in each of the wholly owned subsidiaries. Sungold® is a fully reporting public corporation trading as SGIHF-OTCBB.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995: The statements in this press release that relate to the Company's expectations with regard to future impact on the Company's results from new products in development are forward looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995. Such information may contain statements that involve risk and uncertainties and are subject to change, at any time. The Company's results may differ materially from expected results. Information on the factors which could affect the Company's operations or financial results are included in the Company's reports on file with Canadian securities regulatory authorities and the United States Securities and Exchange Commission.

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