SOURCE: SunnComm International Inc.

January 26, 2007 11:00 ET

SunnComm Establishes New Subsidiary -- The Amergence Group

New BizDev Unit Provides Promising Early Stage Companies With Cash, Resources and Positioning

PHOENIX, AZ -- (MARKET WIRE) -- January 26, 2007 -- SunnComm International, Inc. (PINKSHEETS: SCMI), creator of MediaMax™, the most widely used audio CD management and enhancement technology in America, announced today that it has formed a new business subsidiary named The Amergence Group. The new company focuses on the development, nurturing and rapid expansion of selected emerging companies across a wide range of industries and disciplines. The new subsidiary will exist alongside the company's current optical media technology unit called Tranzbyte.

The primary goal of the new business development enterprise is to coordinate services and activities which foster and promote a business environment capable of accelerating the growth of innovative companies. It is anticipated that the businesses will be attracted to Amergence in order to take advantage of resources not generally available to small, growing private companies such as mission-critical capital in addition to legal, accounting, and public relations resources. In exchange, the Company will retain a minority ownership position in the promising new businesses. The Company is currently reviewing comprehensive due diligence packages from a number of potential target companies within diverse industries ranging from medical to legal to entertainment.

Peter Jacobs, president of SunnComm International, relates the new subsidiary's mission statement, "To make capital and expertise available to thriving new and innovative business owners without asking them to risk the loss of control of their company (and their lives), as is possible when utilizing traditional venture capitalist methodologies." Jacobs continued, "Many of these emerging businesses have time-critical and specific objectives that require money and resources beyond the reach of the business owners. We will provide an immediate infusion of cash and also contribute an array of business services, professional advice, and guidance in all aspects and all stages of their early development."

TransByte, the other SunnComm subsidiary, will continue to work closely with MediaMax Technology (OTCBB: MMXT) to forge new inroads for its optical media (CD/DVD) technology throughout the entertainment industry. Currently, plans are ongoing to consolidate the various optical media assets of both companies, including SunnComm's current and future optical media products along with its related development and support infrastructure, existing trademarks, intellectual property, and current products under development. Announcements regarding this consolidation are expected to be made shortly.


SunnComm International Inc. (PINKSHEETS: SCMI) was the undisputed leader in digital content enhancement and security technology for audio optical media. MediaMax technology has appeared on Gold, Platinum, and Double-Platinum selling albums and on many other best-selling albums, totaling over 165 commercially released CD titles across more than 30 record labels. The company understands and has weathered the challenges surrounding digital content management and enhancement and has recently announced its first introduction of a non-copy protection consumer-enabling product, DVCD™. In January 2003 SunnComm co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit: ( For more information about the company, its people and its vision, please visit the Web site at (

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

Statements contained in this release, which are not historical facts, may be considered "forward-looking statements" under the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on current expectations and the current economic environment. We caution the reader that such forward-looking statements are not guarantees of future performance. Unknown risk, uncertainties as well as other uncontrollable or unknown factors could cause actual results to materially differ from the results, performance or expectations expressed or implied by such forward-looking statements.


MediaMax Technology Corporation (OTCBB: MMXT), with its international reach and ever-expanding consumer entertainment and lifestyle industry contacts, has been in the enviable position of being privy to industry insider news, trends and developments, thus guiding the team in its strategic growth of new and existing products and services. This positioning further facilitates market penetration of the existing products while setting the stage within the global entertainment industry for future vertical and lateral market infiltration. For additional information about the company, please visit the Company's Web site at (

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