SOURCE: MediaMax Technology Corp.

October 12, 2005 09:00 ET

SunnComm Ups CD Security Another Notch

MediaMax™ Adds Another Level Of Security While Remaining Compact Disc Compatible

PHOENIX, AZ -- (MARKET WIRE) -- October 12, 2005 -- MediaMax Technology Corp. (OTC BB: MMXT), seller of MediaMax, America's most accepted and best-selling content protection and enhancement technology for audio CDs, unveiled its next weapon in an arsenal to curb the rampant piracy that has had such a harmful impact on artists, producers, sound engineers, record labels and music stores.

The first of these incremental content protection components was first announced by SunnComm International Inc. (OTC: SCMI) in July 2004. This newest patent-pending passive technology makes it even more difficult to bypass or "hack" the copy protection structure contained on the MediaMax CDs. Other companies have experimented with various forms of "passive protection technology" over the years but the process inevitably led to incompatibility and playability issues that severely impacted consumer acceptance. SunnComm's most recent passive protection solution continues to be Redbook and Bluebook compliant. In plain English, that means that CDs containing the MediaMax content protection and enhancement technology can continue to carry the "Compact Disc Enhanced CD" compatibility logo:

Eric Vandewater, SunnComm's chief technology officer, explains, "No company has invented a bulletproof copy protection solution that continues to provide 100% playability on all consumer CD and DVD devices. However, this patent-pending component will now make it substantially more difficult for those wishing to make unauthorized copies to improperly copy or share protected music on a MediaMax CD, without compromising playability. This increased level of copy protection security requires no additional hardware or other production facility modifications during the replication process. In the past, with other technologies, required upgrades at the replication facility always represented significant additional expense and training. Without the need to add equipment and modify processes at each replication plant employed by our record company customers, worldwide rollout of the MediaMax product can be lightning quick and economical. I believe there is nothing commercially available today that compares to our current MediaMax offerings. Our fast-reacting, technology team is second to none in our market!"

William H. Whitmore, Jr., president of MediaMax Technology, comments, "SunnComm's research and development group has remained extremely efficient, thereby maintaining their Company's leadership position within the entertainment technology industry. Their hard work and commitment assures us that SunnComm will continue to break new ground without losing sight of the CD buyers' wishes to Play, Move and Share™ music in an authorized way. MediaMax Technology is committed to working closely with SunnComm to incrementally increase the protection provided by MediaMax without impacting compatibility and playability, reinforcing it as the most widespread and strongest music CD security solution available in the U.S. Nothing is more important to us than creating a product that fosters a user-friendly, enjoyable experience and acceptance by the CD buying audience."


In just five years, SunnComm International Inc. (OTC: SCMI) has become the leader in digital content enhancement and security technology for audio compact disc media. MediaMax can be found on many Gold, Platinum and Double-Platinum selling Albums including Dave Matthews' Platinum-selling, "Stand Up" and most recently, Foo Fighters, "In Your Honor" and The Backstreet Boys, "Never Gone." Other popular releases that include MediaMax are J-Kwon's Gold "Hood Hop," and Velvet Revolver's "Contraband," which was the first copy-protected CD to reach the #1 spot on Billboard's Top 200 Album Chart and went on to achieve Double-Platinum status by selling more than 2 million units. SunnComm's MediaMax technology has appeared on many other best-selling albums, totaling over 140 commercially released CD titles across more than 30 record labels. SunnComm was the first company to commercially release a content-protected audio CD in the United States and co-developed and implemented an early version of the Microsoft Windows Media Data Session Toolkit ( Bonus features include on-board press kits, artist-related promotions, videos, song lyrics, artist bio page, photo gallery, web links and tune-sharing capability through SunnComm's MusicMail™ functionality. For more information about the company please visit the Web site at (, or call the Company at (602) 267-7500. For additional information or investor relations please contact:


MediaMax Technology Corporation (OTC BB: MMXT), with its international reach, implements the delivery of digital content security products for the music and entertainment industry. With established long-term industry contacts throughout the world, the company understands the challenges surrounding digital content management and protection. The MediaMax Technology team of professionals has spent more than 50 years in the music and movie industry. MediaMax Technology ( is the exclusive sales and marketing arm for SunnComm's MediaMax suite of products.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

This news release contains predictions, projections and other statements about the future that are intended to be "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of l995 (collectively, "forward-looking statements"). Forward-looking statements relate to various aspects of the Company's operations and strategies, including but not limited to the effects of having experienced significant losses in the past and the risk that the Company may incur losses in the future; the Company's limited liquidity and significant indebtedness; its sales forecasts for future periods not being attained and the risk that the Company will not conclude additional revenue-generating license agreements covering its content protection and enhancement technologies; the Company's marketing, product development, acquisition investments, licensing and other strategies not being successful; possible future issuances of debt or equity securities; the possible incurrence of significant patent litigation expenses or adverse legal determinations that find our patents not to be valid; new business development and industry trends; the possible need to raise additional capital in order to meet the Company's obligations and most other statements that are not historical in nature. Important factors that could cause actual results to differ materially from those described in the forward-looking statements are described in cautionary statements included in this news release. In assessing forward-looking statements, readers are urged to consider carefully these cautionary statements. Forward-looking statements speak only as of the date of this news release, and the Company disclaims any obligations to update such statements.

For additional information about the company, its vision, philosophy, partners, and customers, please visit the Company's Web site at or contact:

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