Sunrise Soya Foods

Sunrise Soya Foods

May 31, 2011 13:00 ET

Sunrise Launches 'Sunrise Soy Mobile' to Give Out Tofu Samples to Canadians

VANCOUVER, BRITISH COLUMBIA--(Marketwire - May 31, 2011) - Sunrise Soya Foods, Canada's leading tofu manufacturer since 1956, launches its Sunrise Soy Mobile, a 300 lbs. moving food cart that can serve up to hundreds of tofu samples to people at events.

"Research shows that Canadians know that soy is good for them and part of a healthy diet. However, many do not know how to cook with tofu or think that tofu tastes too bland," says Peter Joe, CEO of Sunrise Soya Foods. "With the Sunrise Soy Mobile, we can bring tasty tofu samples to a wider consumer base and let people experience it for themselves."

From quick, easy dishes like Sunrise Stir-fry tofu n' sauce™ to dessert smoothies, the Sunrise Soy Mobile is a fast and convenient food cart that can be set up in almost any location and event.

"Our first stop will be to visit different offices and businesses in the Greater Toronto and Metro Vancouver areas," says Sue Willems, Vice President of Sales and Marketing. "We want to first reward our Facebook fans. All they have to do is to nominate their companies, which is free to do so. On top of that, each employee will then walk away with a Sunrise gift pack just for trying our delicious tofu treats."

This new campaign, dubbed 'Soysational Office Tours' will have the Sunrise Soy Mobile visit different businesses and retail store openings each week during the summer season.

Aside from the corporate tours, the Sunrise Soy Mobile can also be found at various health fairs, festivals, community events, and even on the city streets handing out samples and prizes.

To nominate your business, visit our website at www.sunrise-soya.com or find us on Facebook or Twitter at Sunrise Tofu. Winners will be randomly picked and notified each week to let fans know where the Sunrise Soy Mobile is travelling to next.

About Sunrise Soya Foods

Sunrise Soya Foods, founded in 1956, is the largest tofu manufacturer in Canada1 specializing in a wide range of tofu products and soy beverage. The Sunrise Extra Firm tofu is the no. 1 best-selling tofu in Canada1 and has won the Canadian Family Food Award for No. 1 meat substitute. For more information, please visit www.sunrise-soya.com or join us on Facebook and Twitter at Sunrise Tofu.

1Sunrise Soya calculation based in part on data reported by Nielsen through its MarketTrack Service for the Tofu category (Client-defined) for the 52 week period ending July 31 2010, for the National market. Copyright © 2010, The Nielsen Company.

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