SOURCE: SUN Sports & Entertainment Inc.

September 04, 2007 09:44 ET

SUN's Art of War 3 Draws Blood-Sweat-Tears

IFA Heavyweight Champion Defends Title in KO

DALLAS, TX--(Marketwire - September 4, 2007) - SUN Sports & Entertainment Inc. (PINKSHEETS: SSPE) announced today the highlights of the September 1st PPV conclusion of its Art of War 3 Undisputed Arena Fighting Championship, showcasing Team USA Vs. Team Brazil -- an evening filled with "stars seen in the ring" and "stars seen out of the ring." The theme of the Pay-Per-View event was "The World Is Watching" and by all indications of the performance delivered by SUN -- the world will now be watching this company grow.

Team Brazil punctuated a 5-2 win over Team USA at Art of War 3 in front of nearly 8,000 fans at the American Airlines Center on September 1st. As the largest MMA event ever produced in Dallas, provided a series of knockouts, upsets and exciting debuts for upcoming stars.

The headline for the evening was the long awaited IFA World Heavyweight Championship Fight featuring defending IFA Champion (Brazilian) Pedro "the Rock" Rizzo, Vs. (American) Jeff "the Snowman" Monson. Rizzo, the current IFA undisputed Heavyweight Champion, proved again why he is now a two-time defender of the highly coveted heavyweight championship belt. An incredible action-packed three rounds of hard hitting fighting ended with one fighter (Monson) being hospitalized and released the following day and the other fighter (Rizzo) taking 44 stitches for his work. The crowd had rarely been treated to witness two MMA titans standing toe to toe throwing 250-pound 'bombs' at each other. The fight ended when the Referee jumped in to stop the brutal beating Monson was taking at the end of the third (of five championship rounds) announcing Rizzo by Knock Out. Rizzo improves his record to 16-7, while Monson, who has only lost by TKO one other time in his career back in 2002, falls to 23-7.

SUN CEO CJ Comu stated, "Our IFA Champion (Rizzo) is the best stand-up fighter in the world and he is willing to take on anyone that wants to enter the cage at Art of War to prove it. He knocked out Josh Barnett, he knocked out Andrei Arvloski and dropped Jeff 'the Snowman' Monson in a pool of blood in the third round till the referee finally stopped the fight. Rizzo was able to knock out Monson -- something the former UFC Heavyweight Champion, Tim Sylvia, was unable to do." Comu added, "At this point, we'd put him up against the best in the world because Pedro Rizzo is back and he's going to keep knocking them out. Our philosophy at SUN is to showcase the best independent pound for pound fighters in the world to come to the Art of War to test their skills and demonstrate their strength for a chance at a championship title belt."

In one of the biggest upsets in recent MMA history, newcomer Jorge Santiago needed just three minutes to tap out Jeremy "Gumby" Horn, who was fighting in his 100th professional MMA fights, by triangle choke. Ron "H20 Man" Waterman, however, delivered the best showing in his career by knocking out Mario "Big Hurt" Rinaldi in a gutsy standup war after Rinaldi proved his superiority on the ground. Brazilian knockout artist Luis Arthur Cane also looked impressive by taking out James Damien Stelly with a vicious knee at 2:45 into their contest. In a rubber match between Team USA's Keith Wisniewski and Team Brazil's Carlo "Neo" Prater, a split decision would give Prater is first win out of three matches against the Indiana native. Finally, hometown favorite Alex "El Turo" Andrade won his third fight with the organization by TKO over Brazilian Top Team's Fabiano Capoani midway into the second round. Anthony Njokuni and Keyon Mike Jackson started things off at 170 pounds. Njokuni knocking Jackson out with a right knee that caught him flush on the nose and drops him to the canvas for the knock out.

IFA Commissioner Johan Schotte in from Belgium stated at the post fight Press Conference, "In the forty years of dealing in professional sports, rarely do I see an organization and its participants having such mutual respect and honor for one another. The team of SUN treats their fighters like a family and the heart and courage was clearly shown by all fighters tonight."

Scott Holmes of Sherdog.com reported the events as follows, "This time out, Art of War featured names like Rizzo, Waterman, Horn and Monson for an event that had over 7,500 Texans turning their eyes away from the football field for a few hours to see some great fights. Even current and former Dallas Cowboys Tony Romo, Michael Irvin and Tony Dorsett made it out to cheer on the fighters." "Art of War" had billed this event as a night of USA vs. Brazil as they matched up American fighters a Brazilian contingent made up of fighters from the Chute Boxe, Ruas Vale Tudo and Machado camps to take on American bred talent. It was a night of surprises since some ground warriors chose to stand and bang while only two submissions came down from the Brazilians.

"The battle has just begun and the line drawn in the sand, as SUN Sports and Entertainment put on a display that rivals any title fight I ever covered over the past 15 years in broadcasting. Its going to be a tough act to follow as this sport is the hottest new form of entertainment in the world at this time and shows no sign at all of cooling off," stated, Sports Radio Announcer and HBO Commentator Mick "Mixter" Bazsuly from his Ft. Lauderdale Studio the National Show MoneyTalk Radio WSBR 740AM.

ABOUT SUN:

SUN is a Professional Sports & Entertainment Production Company. SUN is a Certified and Licensed Combat Sports Promoter and produces World Class Mixed Martial Arts Events. The properties of SUN Sports & Entertainment (www.SUNorganization.com), Art of War LIVE (www.artofwarLIVE.com) International Fighters Association (www.IFApro.com), USA National Team -- Team USA MMA (www.teamUSAmma.com) and UNDERGROUND Cage Fighting (www.undergroundcagefighting.com), are pending trademarks.

Safe Harbor Statement - This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Sun Sports & Entertainment Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

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