SOURCE: Gilbarco Veeder-Root

Gilbarco Veeder-Root

May 18, 2012 13:48 ET

Sunshine Chooses Gilbarco Veeder-Root's Applause™ TV With Outcast

Will Canvass the Miami Market by Installing at Majority of Its 300+ sites

GREENSBORO, NC--(Marketwire - May 18, 2012) - Miami-based Sunshine Gasoline Distributors, Inc. has chosen Gilbarco Veeder-Root's Applause TV with Outcast as the exclusive digital forecourt media solution for the majority of their more than 300 company owned and dealer sites. The rollout will include both new dispensers and retrofits for existing dispensers.

"We have proudly been purchasing Gilbarco equipment for 20 years; their equipment is made in America and they have always been our first choice to provide superior turnkey solutions for our stores," said Max Alvarez, President of Sunshine Gasoline. "The decision to go with Applause TV was easy after seeing how professionally Outcast Media manages content to drive our in-store sales. We are excited to blanket the Miami market with Applause TV and really promote the Sunshine brand."

With Applause TV, retailers get turnkey content management through Gilbarco's industry leading partner Outcast Media. Along with engaging news and entertainment content from Fox News, MLB, NFL Network, CBS and Entertainment Tonight, Applause TV includes a mix of national, regional and site-specific advertisements. On-demand couponing capabilities are another tool to help drive fueling traffic inside the store for higher-margin purchases.

"We are pleased to continue our strong partnership with Sunshine Gasoline," said Chris Whitley, Vice President of Marketing at Gilbarco Veeder-Root. "Applause TV's vivid color screens, on-demand couponing and mix of fresh and entertaining content and advertising will certainly make Sunshine's sites stand out from competition."

Applause TV with Outcast is available to any site, anywhere, nationwide. Since its nationwide launch in 2011 as the first interactive in-dispenser turnkey media system, Applause TV has already been installed in more than 32 states.

About Gilbarco Veeder-Root
Gilbarco Veeder-Root is the worldwide technology leader for retail and commercial fueling operations. We offer the broadest range of integrated solutions from the forecourt to the convenience store and head office. For almost 150 years, Gilbarco has earned the trust of its customers by providing long-term partnership, uncompromising support and proven reliability. In fact, we help manage the business and maximize the bottom lines for 19 of the top 20 convenience store operators in the U.S. Gilbarco Veeder-Root. Technology with a human touch.

About Outcast
Outcast is the largest and fastest growing television network at the pump reaching 28 million monthly viewers at over 14,000 screens nationwide. With engaging content that is relevant to our viewers, Outcast meets the needs of a new generation of sophisticated, multi-tasking consumers who are on-the-go and can't be reached through traditional media. With programming from NFL Network, Extra, Fox News Channel, MLB Network, ABC and CBS, Outcast Fuel Network delivers a one-to-one viewing experience to provide busy, affluent consumers with entertaining content at the pump. The company is privately held and is headquartered in Santa Monica, California, with offices in New York City, Detroit and Chicago. For more information, please visit

Contact Information

  • For further information contact:
    Lucy Sackett
    Director Outbound Marketing
    Gilbarco Veeder-Root
    Tel: (336) 547-5607
    Fax: (336) 547-5890
    e-mail: Email Contact