Sunshine Retirement Living's New Website Serves as Comprehensive Information Resource for Seniors Transitioning Into Retirement Living

BEND, OR--(Marketwired - Jan 28, 2015) - Bend, Ore.-based Sunshine Retirement Living, owners and operators of 18 retirement communities including senior apartments, all-inclusive independent living, assisted living and memory care in seven states, today unveiled a new, multi-dimensional website to provide seniors with the information and resources they need to plan for a successful transition into a senior living community.

The new interactive website provides current and prospective residents and their families with the tools and information they require to make qualified, sound and knowledge-based decisions about the types of communities best-suited to their individual needs. The website now includes an industry-leading "Cost Calculator" that helps prospective residents understand the true value of transitioning from their current living environment into an all-inclusive independent, assisted living or memory care community.

Additionally, Sunshine's new website helps residents, their families and friends stay connected with updates about the various activities, services and programs offered at any community in the Sunshine family. Residents and their loved ones can now easily view weekly menus and wellness and activity programs, and seamlessly connect with each community's local Facebook page. Information-rich blogs written by Sunshine's team of experts provide valuable information, insights and tips into living a full, active and healthy life in the senior years.

"At Sunshine Retirement Living, our passion is to enrich the lives of our residents by renewing the entire senior living experience," said Danielle DiMatteo, Director of Sales & Marketing. "At the heart of each and every one of our communities is a commitment to building welcoming environments that promote a true sense of community built around social interaction and enduring health and wellness. Our new website now better reflects our vision by offering the information most needed to make the right senior living decisions while also promoting transparency and engagement. We want to make it as easy as possible to find the best next home for our family of residents."

Key website enhancements include:

• Fresh content updated regularly to keep current and prospective residents informed about programs and activities at each of the 18 Sunshine Retirement Living communities, and that provides valuable insight and information to keep all seniors happy, healthy, active and engaged.
• Easy ability to locate a Sunshine community in the local area based on the desired type of care or living experience.
• Expanded community pages with news, photos and information about the programs, services, amenities, floor plans and living options offered.
• An easy-to-use, confidential "Cost Calculator" that compares current living expenses with those at a Sunshine Retirement Living Community.
• Informative expert blogs and Facebook and Twitter pages that offer tips and information about aging well and that showcase heartwarming resident stories, community events, classes, and accolades for our deserving residents and employees. 
• A fully responsive design enabling a mobile- and tablet-friendly website that makes finding information simple and decision making easy.

To help realize the vision for the new website, Sunshine Retirement Living partnered with Vinci Designs LLC, a website development company that provides a wide range of online marketing services, and Ballantine, a print and digital marketing firm, which from 1966 has helped companies across the United States implement successful direct marketing campaigns.

"Working with Vinci Designs and Ballantine was a truly collaborative process where they brought both energy and excellence resulting in one of the most dynamic websites in the senior living industry," said DiMatteo. 

About Vinci-Designs & Publishing
Vinci Designs LLC is a full-service online marketing and web design firm established in 2005. The company helps business create more effective marketing solutions and aims to increase their customer's brand awareness and market share. To learn more about Vinci Designs, please visit www.vinci-designs.com.

About Ballantine
Since 1966, Ballantine has been creating and implementing innovative and cost-effective print and digital direct marketing campaigns that leave lasting impressions, generate greater responses and help their clients better connect with their customers. To learn more, please visit www.ballantine.com

About Sunshine Living Retirement
Based in Bend, Ore., Sunshine Retirement Living manages 18 retirement communities in seven states, offering senior apartments, independent living, assisted living and memory care. A family-owned business with 20 years in the senior housing industry, Sunshine Retirement Living's mission is to be the preferred senior living provider offering value, choice and independence while promoting health and social interaction that exceeds residents' expectations and enriches the lives of both residents and staff. By providing meals, housekeeping, activities, transportation, utilities and in-house management staff, Sunshine Retirement Living continues to build an unparalleled community feeling in each property. For more information, visit www.SunshineRet.com or connect socially.