SOURCE: Sunterra Corporation

June 27, 2005 06:30 ET

Sunterra Corporation Hires Marketing Veteran

LAS VEGAS, NV -- (MARKET WIRE) -- June 27, 2005 -- Sunterra Corporation (NASDAQ: SNRR) is pleased to announce the appointment of David Lucas as Executive Vice President and Chief Marketing Officer. Mr. Lucas will be responsible for Sunterra's North American sales, marketing and development operations, owner development, and strategic marketing initiatives.

"We are pleased to add such a knowledgeable and talented executive to our senior team," said Nick Benson, President and CEO of Sunterra. "Dave Lucas brings a wealth of consumer marketing and operational experience to Sunterra, and we are excited that he is joining us to help maintain the business momentum we are currently experiencing. Dave's skills are extremely complementary to those of our existing management team and I expect his contribution will be felt from day one."

Mr. Lucas has a strong track record in consumer marketing. He was most recently the President and CEO of, a software developer and online cruise sales site operator, where he developed the Cruise411 brand into a "Best of the Web" company recognized by Forbes Magazine in 2001, 2002 and 2003. Previously, he capped off nearly two decades of marketing with Polaroid Corporation, most recently as the Vice President of North American Marketing -- Consumer Products division. He began his career marketing consumer goods for Richardson-Vicks, Inc. Mr. Lucas holds a Masters degree from the J.L. Kellogg School of Management at Northwestern University.

Dave Lucas commented, "I am delighted to be joining Sunterra at this dynamic time. Sunterra is a global leader in the vacation ownership industry, and I look forward to contributing to the Company's increasing presence in this rapidly growing market."

Sunterra is one of the world's largest vacation ownership companies with more than 300,000 owner member families and over 90 affiliated resort locations throughout the continental United States and Hawaii, Canada, Europe, the Caribbean and Mexico. Sunterra news releases, as well as additional news and information on the Company, can be found at

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    Bryan Coy
    Sunterra Corporation
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