SOURCE: News Broadcast Network

February 02, 2007 22:40 ET

Super Bowl Ad Blitz

Footage of the CareerBuilder, Pizza Hut (Featuring Jessica Simpson), and Snickers (Featuring Rex Grossman, Marvin Harrison and Other Players) Super Bowl Spots; Soundbites From Super Bowl Advertising Experts: Bill Bruce, Executive VP and Chief Creative Officer, BBDO North America, Lisa Baird, Executive VP of Marketing, NFL

NEW YORK, NY -- (MARKET WIRE) -- February 2, 2007 -- Super Sunday isn't just about football! The Super Bowl has become the hottest event of the year for TV advertisers, with companies spending an estimated average of $2.6 million per 30-second spot during the game.


--  Super Bowl XLI (41) will be played on February 4, 2007 in Miami, FL.
--  Game will be played at Dolphin Stadium, which has a capacity of
--  More than 141.1 million people watched the Super Bowl last year.
--  The 10 most-watched programs in TV history are all Super Bowls.
--  Tiffany & Co. New York makes the Super Bowl trophy.
--  Super Bowl rings cost $5,000 per ring.
Spots previewed: After two years of monkey business, is giving the pink slip to the infamous chimpanzee stars of its Super Bowl ads. The company will unveil a new campaign with Jungle Inc., a comically savage workplace where only the strong survive.

Super Bowl Sunday is, by far, the biggest Sunday for pizza sales. This year, Pizza Hut, America's Favorite Pizza, is reuniting two stars -- Jessica Simpson and Cheesy Bites Pizza. Jessica Simpson will reprise her role in a Pizza Hut pre-game commercial to celebrate the pizza's comeback.

Snickers is leaping into the Super Bowl fray with an ad that's sure to satisfy fans' desire for laughter and being a part of the action. The ending of the new commercial will remain under wraps until it airs on Super Bowl Sunday, but a few star players from the Chicago Bears and the Indianapolis Colts have been treated to a "sneak peek" of the entire ad. In the ad, two mechanics share a Snickers Bar that will change both of them forever. Consumers can preview the first portion of the spot at, and then see the surprise ending on Super Bowl Sunday.

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