Robots and Pencils Inc.

Robots and Pencils Inc.

May 17, 2013 14:30 ET

Super Mobile Con Sold-Out Success

First Annual Mobile Conference Fulfills Mandate to Educate Albertans About the Power of Mobile Technology

CALGARY, ALBERTA--(Marketwired - May 17, 2013) - Super Mobile Con, the first annual mobile conference for Alberta's business leaders, early adopters and creative professionals was an outstanding success. The sold-out event saw the presenters share and discuss how they have integrated mobile, in all its various branches, into their organizations.

Keynote speaker, Jouari Santiago, Head of Entertainment Products at Shaw Communications talked in-depth about how mobile has helped them with adoption rates, business forecasting, customer support and beta testing. His key take-aways about integrating mobile into an organization were to never build in a silo, have a solid go-to-market strategy, listen to your customers, and finally commit for the long-haul.

The panel on Apps Gamification and Business was very insightful with panelists Dr. Leslie Roberts from the GoForth Institute, Robyn Bews from Calgary Economic Development and WORKshift, and Perry Coultrup from TransCanada providing excellent information on the application of game mechanics as Edu-tainment to business process. Said Robyn Bews about the WORKshift mobile app, "Data is the holy grail. If I can capture data using mobile gamification techniques, I can capture anything."

Commenting about the successful implementation of gamification for learning, Dr. Leslie Roberts said, "For me at GoForth Institute success is when a student enjoys education. It's fantastic to watch young people enjoy a course as much as they enjoy game play. Since the implementation of our online app for high school and post-secondary entrepreneurship courses we have a 93% completion rate compared to traditional online course completion rates of 50%. This is validation that gamification in education works."

Other speakers, including Jason Dewling from Olds College and Jennifer Sevenko from ATB Investor Services talked about how to integrate mobile into your overall business strategy and engage your target audiences.

Summarizing the day, Tyler Shandro Vice-president and General Counsel at Robots and Pencils said, "We learned from our guest speakers to always be prepared and allow for creativity when implementing mobile into your business. Convergence is no longer a conversation. We have converged."

The first annual Super Mobile Con took place at Hotel Arts on May 14, 2013. For more information on Robots and Pencils visit

Notes to Editors:

About Super Mobile Con: The must-see half-day mobile conference for Alberta's business leaders, early adopters and creative professionals sponsored by Robots and Pencils, Norton Rose and Rogers.

Keynote Speaker: Jouari Santiago, Head of Entertainment Products at Shaw Communications

Case Studies: Matt Horne, DECO Windshield Repair; Dan Haight, Dark Horse Analytics, Chris Elmquist, Oil Field Exchange

Panel Members - Apps, Gamification and Business: Robyn Bews, Director WORKshift Canada; Dr. Leslie Roberts, President & Founder Go Forth Institute; Perry Coultrup, Senior Brand & Marketing Specialist - Digital TransCanada

Spotlight Sessions - Understanding Key Pillars in Your Mobile Strategy: Jason Dewling, Vice-President Academic and Research Olds College, Jennifer Sevenko, Senior Human Resource Business Partner ATB Investor Services

MC: Joe Novak, President of AMPIA

About Robots and Pencils: At Robots and Pencils we make apps for the iPhone and iPad. Everything we do starts by blending the sciences with the humanities-the robots with the pencils-the programmers with the designers. Our name implies our founding vision: compelling products are made by makers, not managers, working across disciplines. We think of ourselves as a "goldilocks" company: just the right size. We're big enough to handle multimillion-dollar projects (including F500, FTSE100 and TSX60 companies), and small enough to maintain a commitment to being positively good at executing.

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