SOURCE: Adknowledge


March 15, 2010 08:00 ET

Super Rewards Fuels Virtual Currency Monetization for NanoTowns

Digital Chocolate Partners With Super Rewards' Alternative Payment Platform for NanoTowns on Facebook

BURLINGAME, CA--(Marketwire - March 15, 2010) -  Super Rewards, an Adknowledge company and the top virtual currency monetization solution for developers and social publishers, today announced a partnership with leading game developer Digital Chocolate to incorporate offers and alternate payment options into NanoTowns™, a personality-packed city building game, which is now available on Facebook.

"NanoTowns is our third social game, and with Super Rewards' proven experience we hope to rise to the top," said Trip Hawkins, Founder and CEO of Digital Chocolate. "Facebook's popular platform has made this partnership a perfect mutual opportunity and allows us to give consumers more options to advance in this addicting town building game."

Digital Chocolate will use Super Rewards as one of the ways to enable NanoTowns' players to earn in-game virtual currency, DC Cash, by taking part in consumer advertising offers, augmented reality experiences, videos, shopping rewards, online surveys and more.

Super Rewards will also offer NanoTowns players the ability to purchase DC Cash by choosing from a variety of global payment options including mobile billing, pre-paid debit cards and e-wallets. DC Cash can be redeemed for in-game buildings, expansions and other virtual items to further enhance the experience and reward users for their engagement.

"Our partnership with Digital Chocolate is another example of our leadership in monetizing social games while enhancing users' gaming experience," said Jason Bailey, general manager of Adknowledge's Virtual Currencies division. "Whether it's through offers or our wide range of direct payment options, our platform provides publishers with the easiest and most efficient way to earn a steady revenue stream on the market. We're delighted to serve NanoTowns' fast-growing user base."

NanoTowns will give users the chance to build their own unique city and compete against their friends in constructing the biggest and best town. Created specifically to take full advantage of the Facebook platform, players will be able to build, produce items, and complete quests to reach the top of the ranks. Players can build their city and rearrange placements for hundreds of different combinations and looks.

NanoTowns is available to play for free on Facebook. This game will eventually incorporate NanoStar™ characters which are virtual items that can be used across many Digital Chocolate games. The company will be implementing enhancements and upgrades for NanoTowns in the coming weeks so check back often to see the updates:

Digital Chocolate:

About Digital Chocolate
Digital Chocolate is a leading publisher of original, high-quality Omni games -- games that reach mass market consumers across all platforms and are driven by social value, convenience and instant gratification. Consumers can "Seize the Minute!" with a catalog of more than 80 award-winning Digital Chocolate games available for Apple iPhone, smartphones, the web, Facebook, Xbox LIVE and thousands of different mobile phones in more than 80 countries. Recently Digital Chocolate had 4 different games chart at #1 in the App Store in 4 consecutive months including Crazy Penguin Catapult, 3D Brick Breaker Deluxe, 3D Tower Bloxx Deluxe and Mini Golf 99 Holes Theme Park. The company has major offices in San Mateo, Helsinki, Bangalore and Barcelona and was founded in 2003 by Trip Hawkins, who was also the founder and CEO of Electronic Arts. Digital Chocolate partners with major mobile and media companies including Verizon, AT&T, Vodafone, Fox, Paramount, HBO, Google, Nokia, Samsung, and Sony/Ericsson. Leading competitors include Electronic Arts, Gameloft, I-Play and Glu Mobile. For more information, please visit

Find Digital Chocolate on the Web: Get updated with Digital Chocolate's latest product, promos and game tips! Visit us on Facebook, MySpace, YouTube and Twitter! Find us FAST by searching for dchoc. All trademarks referenced herein are the property of their respective owners.

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit

Contact Information

  • Media Contacts:
    Becky Quinlan
    The Conversation Group for Super Rewards
    Email Contact

    Rebecca Tran
    Digital Chocolate
    Email Contact