SOURCE: Super Rewards

Super Rewards

June 23, 2009 08:00 ET

Super Rewards Launches First Monetization Platform for Twitter Games

Twitter-Exclusive Game, 140 Mafia, Revolutionizes Use of Virtual Currency Platform

SAN FRANCISCO, CA--(Marketwire - June 23, 2009) - Social Gaming Summit 2009 -- Super Rewards, the leader in monetizing virtual goods and currencies for online games and social networks, today announced that its proven virtual currency platform is the first to monetize Twitter-exclusive games, including the wildly popular "140 Mafia." The announcement continues to validate Super Rewards' virtual currency platform as a reliable way for game publishers to make money across multiple distribution channels, including top social networks, virtual worlds, standalone Web sites and now Twitter, one of the hottest text communication channels with more than 17 million unique U.S. visitors and rapidly growing (source: comScore, April 2009).

The Super Rewards' virtual currency platform provides game and social application publishers with a sustainable revenue stream, empowers advertisers with a more effective, less intrusive way to engage social gamers, and rewards gamers with in-game points, virtual goods or virtual dollars to enhance their overall game experience. Super Rewards has partnered with game developers to help evolve Twitter from its existing use as a micro-blogging tool into a profitable, social gaming channel.

"Many people never thought games would be successful on text-based distribution channels like Twitter," said Jason Bailey, chief executive officer and co-founder of Super Rewards. "But not only are the games proving to be popular, we've now made it possible for game publishers to earn reliable revenue while enhancing users' game experience. We're taking our monetization solution to a whole new level by allowing game publishers to effectively reach and monetize an untapped market segment."

Super Rewards' virtual currency platform includes the Offer Management Console, a powerful tool that gives publishers the ability to dynamically filter in-game offers to provide the best possible user experience while providing a reliable way to easily increase the lifetime value of its gamers by reducing church through more precise, automated filtering of relevant offers. The platform also includes the Super Rewards robust analytics product that has been in the marketplace for over a year now and helps developers to track, analyze and maximize their virtual economy. The end result is happier customers who are more likely to complete offers that really matter to them and a more sustainable and lucrative revenue stream for publishers.

140 Mafia is a text-based, role playing game where players are presented with an easy-to-use interface that holds all of users' game essentials like jobs, property, equipment, etc. Users collect their Mob or "followers" by recruiting new individuals to the Twitter game. For more information, visit http://140mafia.com/.

About Super Rewards

Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards turnkey solutions deliver highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while increasing engagement for users of any Web site, game, or application through additional points, credits, tokens, coins or chips, etc. Super Rewards has offices in Burlingame, Vancouver, and New York. For more information, visit www.srpoints.com.

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