SOURCE: Adknowledge


March 09, 2010 08:00 ET

Super Rewards Partners With Payletter to Monetize MMO Games Played by Millions of Consumers

Virtual Currency Monetization Platform Quickly Increases Revenue and Speeds Time-to-Market for MMO Game Publishers

SAN FRANCISCO, CA--(Marketwire - March 9, 2010) - Game Developers Conference -- Super Rewards, an Adknowledge company and the leader in monetizing virtual currency for online games and social networks, today announced Payletter, Inc. has selected it to quickly monetize and speed time-to-market for Payletter's massively multiplayer online (MMO) game publisher customers. Payletter, a leading online game billing and integrated payment services provider, is using Super Rewards to increase the number of payment options -- particularly for micro-transactions -- and the number of high-quality advertising offers for its MMO game customers. The integration with Super Rewards will enable Payletter to provide a superior end-user experience, higher earnings per user, and a much faster and reliable way for MMO game publishers to earn revenue.

The Payletter and Super Rewards partnership is a winning combination for each company, MMO game publishers, end users, and advertisers alike. End users have a powerful way to enhance their game experience and earn virtual currency, goods, or in-game points in exchange for responding to ad offers. Super Rewards, Payletter and its MMO game customers benefit from this increased user engagement, which drives significant advertising revenue that the companies share. Advertisers benefit by having a more effective way to engage users over longer periods of time than traditional CPM advertising.

"Our partnership with Payletter represents a continuous expansion of our leadership in monetizing MMO and social network games, standalone Web sites, and virtual worlds," said Jason Bailey, general manager of Adknowledge's Virtual Currencies division. "Many MMO game publishers have complex underlying technology and user bases, which slows down their ability to monetize effectively. Our platform quickly solves this problem with the easiest-to-integrate and best performing monetization solutions on the market today."

The Super Rewards platform is part of Adknowledge BidSystem 3.0, the self-service auction marketplace that gives advertisers the power to bid for leads from social media (e.g., Facebook games and apps) on a cost-per-action (CPA) basis. BidSystem also enables advertisers to bid for leads from additional traffic channels on a price-per-click (PPC) basis. With millions of consumers playing thousands of games on social networks like Facebook and MySpace each day, Super Rewards generates millions of high-quality leads for hundreds of different advertisers every month.

"Our partnership with Super Rewards is tremendous in helping us acquire new gaming customers, especially MMO game publishers," said Billy Sungwoo Lee, director at Business Division, Payletter, Inc. "We selected Super Rewards for its proven track record, solid brand reputation, and ability to easily and quickly integrate into our billing systems."

Ndoors Interactive, a leading MMO gaming company, has swiftly integrated Super Rewards into its Payletter solution. What would normally have taken two to three weeks to integrate and test took only 72 hours using Super Rewards platform. 

"The Super Rewards offer wall is the most efficient, highest revenue generator among all the offer platforms we've evaluated," said Johnny Paek, chief operating officer at Ndoors Interactive. "It's also hugely popular among our users because it actually enhances their game experience. We know this, in part, due to the lowest number of customer complaints we've seen from any offer platform. We're extremely pleased with the Super Rewards platform and the company's knowledgeable sales and support teams."

About Adknowledge
Adknowledge, the 5th largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email, and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun, and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in Canada, the United Kingdom, and Australia. For more information, visit

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. For more information, visit

About Payletter, Inc.
Payletter, Inc. is an online game billing and integrated payment services provider. The company has strong and well-established relationships among some of the world's most prominent online game developers and publishers, especially MMO game publishers. Payletter operates as a professional service provider, handling various content-related and micro-transaction billing processes.

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