SOURCE: Adknowledge



September 22, 2009 08:00 ET

Super Rewards Partners With Spymaster to Monetize "Persistent Play" Platform

Spymaster, First Twitter Game, Deploys Virtual Currency Monetization Platform Across Mobile and Online Social Networks

BURLINGAME, CA--(Marketwire - September 22, 2009) - Super Rewards -- an Adknowledge company and the leader in monetizing virtual currency for online games and social networks -- today announced it has created the industry's most integrated, multi-platform gaming experience via an exclusive partnership with Spymaster to power its virtual currency across Twitter, Facebook and the iPhone. Irata Labs, the creators of Spymaster, have designed a groundbreaking gaming platform enabling "persistent play" across online and mobile social networks. As the first to deliver multi-platform, virtual currency monetization solutions across these networks, Super Rewards was the logical partner of choice for Spymaster. Super Rewards' highly targeted, reliable monetization solutions, coupled with Spymaster's "persistent play" platform, form a winning combination that delivers a superior user experience and high earnings per user for publishers.

"Reliably monetizing games, while preserving the best possible user experience, is a big challenge for the gaming industry," said Chris Abad, CEO of Irata Labs. "But the Super Rewards monetization platform has allowed us to do precisely that and by partnering with Super Rewards we are delighted to receive persistent pay for persistent play."

Super Rewards was the first company to partner with game developers to help evolve Twitter from its existing use as a micro-blogging tool into a profitable, social gaming channel. Spymaster is the first social game that allows users to transport their social graph while maintaining their online character identities to experience persistent play across multiple social networks. For example, gamers who log in to Spymaster through Facebook to run their virtual spy rings can swiftly interact and play real-time with their friends who are logged in through Twitter, be it via a Web browser or the iPhone.

"Each day consumers are earning hundreds of thousands of dollars in virtual currency by participating in advertising offers powered by our Super Rewards platform," said Scott Lynn, CEO of Adknowledge. "Given the explosion of smartphone sales and the recent research that show thirty percent of gamers total play time is happening on mobile phones, it makes perfect sense for us to extend this proven platform to Spymaster's new iPhone app."

The Super Rewards platform provides tremendous value for publishers, advertisers, and consumers alike. It provides game and social application publishers with a sustainable revenue stream. The platform empowers advertisers with a more effective, less intrusive, and more appropriate way to engage social gamers than traditional CPM ads or one-time sales. The platform enables gamers to interact and choose the offers they are interested in, and then they are rewarded for their actions with in-game points, virtual goods or virtual dollars that measurably enhances their overall game experience.

About Super Rewards

Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards turnkey solutions deliver highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while increasing engagement for users of any Web site, game, or application through additional points, credits, tokens, coins or chips, etc. Super Rewards has offices in Burlingame, Vancouver, and New York. For more information, visit

About Adknowledge

Adknowledge is a performance-based advertising network that utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including email, Web content, domain, and social networks. The Adknowledge email advertising platform is used by hundreds of email service providers and affiliate marketers to monetize over 1,200 ad categories. The Adknowledge social advertising platform is used by thousands of publishers and developers to monetize their user base. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York, and Florida, and international offices in the United Kingdom and Australia. For more information, visit

About Irata Labs

Funded by venture capital firm Draper Fisher Jurvetson and other angel investors, Irata Labs is a small group of talented software developers currently working on a mobile, location-aware platform for social gaming. Products to-date include the wildly popular social game, Spymaster, and iList, a powerful search and recommendation engine for the Twitter marketplace. CEO Chris Abad will be speaking at the Twitter Conference on Tuesday, September 22nd in Los Angeles: For more information on Spymaster and Irata Labs, visit

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