SOURCE: Adknowledge

Adknowledge

June 16, 2010 17:39 ET

Super Rewards to Be Virtual Currency Solution for Top MMOs

Super Rewards Selected for Its Unparalleled Ability to Meet the Special Needs of MMO Publishers

BURLINGAME, CA--(Marketwire - June 16, 2010) -  Super Rewards, an Adknowledge company and a leader in monetizing virtual currency for online games, today announced that it has partnered with four top MMO (Massively Multiplayer Online) publishers to provide fully-managed virtual currency monetization solutions for their games. NHN USA, Gala-Net, OGPlanet, and OnNet USA, the makers of some of the web's most popular and exciting game worlds, will use Adknowledge's offer-based platform to monetize its games, maximizing revenue and rewarding gamers with additional points, virtual goods, or virtual dollars for completing offers. 

Super Rewards was selected as the premier virtual currency solution by these leading game publishers because of its proven success in monetizing their user base, unparalleled extensive reach, sophisticated fraud protection and management, and exceptional customer service.  

Super Rewards allows online publishers to incorporate a monetization platform as a seamless and integral component to their online games MMO gamers can earn in-game points by completing a survey, watching a video, or subscribing to online services that are of value to them. The advertiser offers generate revenue for publishers. Super Rewards then converts non-paying players into revenue producing users. The company's comprehensive offer filtering system (including Offer Black and White Listing) ensures that the right offers are presented to the right players at the right time -- all while maintaining the best user experience possible. 

"Unlike others in the space, Super Rewards has the monetization expertise that extends beyond Facebook and into MMOs, virtual worlds, and other online games," said Jason Bailey, General Manager. "We understand the special needs of gaming publishers, which is what attracts MMOs to our monetization solution." 

"Super Rewards commands an expert understanding of MMO players. This targeting expertise enables us to present the most relevant advertising offers based on our users' behavior. It all adds up to the user being able to get free G-Coin by participating in engaging and rewarding offers, while supplying NHN with a very stable and healthy revenue stream," said Daniel Chang, NHN Vice President of Business Development. 

With 11 global offices, an expanding advertising operations team that acquires localized offer inventory on a country-by-country basis, and an ad inventory that spans across 50,000 advertisers, Super Rewards' extensive global reach is one of the factors that attracts MMO publishing partners. Combined with parent-company Adknowledge, Super Rewards reaches approximately 30-40% more global users and advertisers than its competitors. 

"Both the domestic and international markets are very important to OGPlanet, which is one of the primary reasons why we chose to partner with Super Rewards," said Victor Bautista, Billing Manager of OG Planet. "They have extensive coverage in our most important target regions, both at home and abroad. When we launched OGPlanet Europe, Super Rewards was able to deliver immediate revenue."

Super Rewards' deep understanding of the MMO industry is also showcased in its highly-sophisticated fraud protection systems. Fraud protection is a serious concern for many MMOs and publishers. To address this issue, Super Rewards uses a combination of sophisticated proprietary systems, internal reviews; and a third-party partnership with industry-leader ThreatMetrix, to create a robust fraud protection system. This three-prong approach enables Super Rewards to identify suspicious activity remove fraudulent activity before they reach its publishers.

Jay Heo, Director of Business Development at Gala-Net, said, "Fraud is a very real threat to any business, including ours. Super Rewards is committed to our protection and demonstrates this with their robust fraud protection systems, and with their fraud experts. They work hand in hand with us to identify high-risk users and to protect our bottom line. Huge revenues are great, but even better is when that revenue is fully authenticated."

In addition to fraud protection, Super Rewards also handles the customer service for its MMO publishers. From user questions and complaints, to technical support and maintenance, customer service issues are logged, tracked and handled by a team of agents 24/7/365. These quality assurance measures enable publishers to focus on their businesses, while knowing their users are receiving the service they need. 

"Super Rewards not only boosts our overall revenues by providing our players with an engaging and free way to earn Campus Credit, but they also do a phenomenal job of handling all customer service for OnNet. This service ensures that all of our players are having the best user experience possible and frees us to focus on core business -- developing superior online games," said Chris Ahn, Business Development Manager for OnNet USA.

About Adknowledge
Adknowledge, the fifth largest advertiser marketplace, utilizes powerful predictive technology to connect advertisers with consumers across multiple channels, including Social, Email and Web Content. Adknowledge has grown to be the largest independent advertiser marketplace focused on high-quality alternatives to traditional search engine advertising. Over 50,000 advertisers use the Adknowledge ad network to promote their offers. In the past two years, the company has acquired Super Rewards, MIVA, Cubics, Lookery, Mediarun and Adonomics. Headquartered in Kansas City, Adknowledge has domestic offices in Los Angeles, San Francisco, Chicago, New York and Florida, and international offices in Canada, the United Kingdom and Australia. 

About Super Rewards
Super Rewards is a leading provider of monetization solutions for online games and social networks. The Super Rewards "offer wall" delivers highly-targeted advertising offers to millions of global Web site and social network users. The platform seeks to maximize revenues for developers while allowing users to earn virtual currency in exchange for signing up for free products or trial offers. 

About NHN
ijji.com (www.ijji.com) is the leading portal for hardcore online gaming. Owned and operated by Irvine, Calif.-based NHN USA, Inc., ijji.com launched in 2006 and now boasts more than 11 million unique registered gamers. The portal hosts a diverse suite of hardcore, fast action free-to-play online games, each with an optional micro-transaction model.

About Gala-Net
Founded in 2004, Gala-Net, Inc. together with its European subsidiary, Gala Networks Europe, is a leader in the thriving free-to-play onling gaming industry in the western market. Headquartered in Sunnyvale, Calif., Gala-net's diverse service portfolio includes Flyff, Rappelz, Luna Online, Tales Runner, Allod Online, Aika Online and Heroes of Gaia. Through the gPotato Game Portal (www.gpotato.com), gamers can play any of Gala-Net's games for free, as well as buy in-game currency and virtual items for any of its games.

About OGPlanet
OGPlanet is a leading North American publisher of online games. The company, founded in 2005, offers a selection of some of the best massively multiplayer online games on a free-to-play basis. Users experience beautiful, easy-to-play multiplayer online games without the obligations of a subscription fee. For more information, visit www.ogplanet.com.

OnNet USA
Headquartered in Sunnyvale, Calif., OnNet USA launched with a popular 3D golf simulation game called Shot Online. Since then, OnNet has introduced microtransaction-based game titles for all ages worldwide. With its dedication to changing the way people experience online games, the publisher provides a wide variety of game themes from action adventure MMORPGs to major league sports. OnNet USA has over 2 million users worldwide and has a current average of 25 million games played worldwide yearly (as of November 2008) through its game publisher portal www.gamescampus.com.

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