SOURCE: Superclick

July 19, 2011 09:48 ET

Superclick Networks to Deliver Mobile Wi-Fi Access and 3G/4G Offload Offerings to Retail Market

Strategic Focus on Enhancing Major Retailers' Customer Experience and Retention

MONTREAL--(Marketwire - Jul 19, 2011) - Superclick Networks, a subsidiary of Superclick Inc. (OTCBB: SPCK) ("Superclick," or "the Company"), a leading global provider of intelligent Internet Access Management and IP Networking Solutions to the hospitality, and healthcare industries, is moving forward with strategic R&D and commercial initiatives to expand its leading Intelligent Wireless Internet Access Management solutions set to deliver a Secure Mobile Retail Wi-Fi vertical market product and services offering focused on the specific needs of retailers and retail customers driven by the explosion in usage of mobile internet smartphones and tablet devices.

According to the Devicescape WiFi Report 2010, 81 percent of US Smartphone users prefer using Wi-Fi over 3G provided by their existing mobile carrier for browsing Web sites, downloading data, performing Google searches and sending e-mail. Today, about half the smartphones sold have Wi-Fi functionality. By 2014, the report forecasts about 90 percent of smartphones will offer seamless access to Wi-Fi. Historically cellular data was the only connectivity available inside most large stores. In addition, cellular signals can be highly variable: weak signals and low speeds are common, especially deep inside a retail big box store. Without Wi-Fi, the in-store mobile Internet experience is often frustrating and dissatisfying.

Deloitte's 2011 Technology, Media, and Telecommunications Predictions Report forecasts that with 25 percent of North American big box and anchor tenant retailers beginning to offering free unsecured in-store Wi-Fi access to shoppers in 2011, the significant market opportunity for an intelligent and secure option is clear. It also references early indicators suggesting that WiFi connected retail customers are less likely to leave a location without purchasing and end up spending more than non-connected shoppers.

Building upon this clear market opportunity and the retail industry's need for an enhanced securely managed wireless Internet delivery framework, the Superclick Networks leading SIMS High Speed Internet Access management and MaMA IP Network monitoring solution platforms will be the core technology platforms leveraged to power the company's upcoming Secure Mobile Retail Wi-Fi offering.

Smartphone and tablet users are shopping at major retail store locations with Wi-Fi due to its higher data rate, convenience and indoor reception benefits. Retailers are seeking avenues to connect tightly with their customers, keep them in the stores longer and provide them with relevant marketing offerings and amenities which lead to retail brand loyalty, increased purchase frequency and sales volume.

Secure Mobile Retail Wi-Fi delivered by Superclick Networks for smartphone and tablet users will provide a required alternative to in-store 3G use for Internet that provides a better retail customer user experience that will be controlled, managed and branded by the retailer.

Michael Cohen, Vice President of Business Development, said, "Through our strategic global commercial partners within the retail industry, we have received significant positive feedback from major retail clients that the Superclick Networks Secure Mobile Retail Wi-Fi solution set will deliver a timely and targeted service offering to their customer base and that there is clear marketing and sales impact that the integrated solution will deliver to major retail industry brands."

In-store testing of the Superclick Networks Secure Mobile Retail Wi-Fi offering is planned for Q4 2011.

Forward-Looking Statements

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the actual results of the Company to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements which explicitly describe such risks and uncertainties, readers are urged to consider statements with the terms "believes," "belief," "expects," "intends," "anticipates," "will" or "plans" to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company's reports and registration statements filed with the Securities and Exchange Commission.

Contact Information

  • Company Contact:

    Michael Cohen
    Phone: 866-271-0333 x 334
    Email: Email Contact

    Investor Relations
    Todd M. Pitcher
    Phone: 858-518-1387