SOURCE: SupersonicAds


June 19, 2013 07:00 ET

SupersonicAds Introduces Ultra for Mobile

Turnkey SSP to Streamline Cross-Platform Ad Management

SAN FRANCISCO, CA--(Marketwired - Jun 19, 2013) - SupersonicAds Media Group (, the global leader in advertising monetization for social entertainment applications on web and mobile, has introduced Ultra for Mobile, a powerful enhancement to its supply side platform, Ultra, which enables publishers and developers to sell inventory across all screens. Ultra for Mobile helps publishers and developers to capitalize on increasing mobile ad budgets worldwide.

With dozens of live publishers and developers such as King, Social Point, Wooga, Digital Chocolate and Meez, Ultra boasts the most robust global reach and frequency management and optimization capabilities. Ultra for Mobile is SDK-less allowing for quick & simple integration based on server API calls. The ease of adding new providers, reporting, and optimizing across platforms and geographies results in lower costs, shorter development cycles and a significant uplift in ARPU and revenue for mobile game and app developers.

Using Ultra's advanced dashboard, mobile game and app developers can compare in-app purchases and revenue from all ad formats side-by-side with platform, provider, country and product breakdowns, providing the full picture and insight they need to grow their business. Ultra's mobile optimization technology provides full transparency and real time provider yield optimization, A/B tests and product optimization.

"Managing mobile inventory is a challenge for our partners. Ultra for Mobile creates substantial cost and time efficiencies by enabling our partners to manage and sell their inventory across multiple advertising sources through one robust turnkey platform," SupersonicAds Media Group CEO Gil Shoham said.

Ultra for Mobile allows social game and app developers to:

  • Add multiple mobile video SDKs to support any provider
  • Aggregate data from all ad providers, placements and formats, into one powerful dashboard that includes critical insights such as fill rates, ARPU and eCPM
  • Optimize ad revenue upward of 30-50% using real time yield and fill rate optimization
  • Obtain full control over advertising guidelines such as minimum pricing, video length, ad content and more, as well as user experience guidelines such as amount of ads per user; all managed per country, user segment (e.g. paying or non-paying user), ad placement and game title level efforts
  • Manual and automatic optimization per country/per app
  • Maintain positive and uninterrupted user experiences

Juniper Research finds that in-app advertising spend across all mobile devices will reach $7.1 billion by 2015, up from $2.4 billion in 2012. Consumers are spending ever more time using apps on their smartphones and tablets and it is crucial to ensure that marketing material is adapted for mobile. Ultra for mobile allows app and game developers access to growing revenue opportunities and superior eCPM rates.

"Our goal is to bring more efficiency and effectiveness into the ad monetization process so that our partners can increase their advertising-based revenue. That means better measurement of cross-platform, cross-device results and better performance on mobile than business-as-usual," added Shoham.

Ultra is optimized for Facebook, iOS and Android and is IAB VAST and VPAID compliant.

About SupersonicAds
SupersonicAds ( is a market leading cross-platform provider of in-social-game brand and direct response advertising solutions since 2009 with global reach in over 200 countries in Europe, Asia and Latin America. SupersonicAds boosts a network of over 500 leading app/game publishers including such leading publishers as Facebook, King, Ubisoft, BigpPoint, Social Point, Outfit7, Wooga and Miniclip. The company has offices in London, New York, San Francisco, Los Angeles and Tel Aviv.

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