SOURCE: Superwire, Inc.

September 10, 2007 11:37 ET

Superwire, Inc. Completes Major Step in Business Strategy

SALT LAKE CITY, UT--(Marketwire - September 10, 2007) - Superwire, Inc. (PINKSHEETS: SUPI) is pleased to announce that a major step in its business strategy is complete. Superwire recently entered into an agreement with Time Warner Cable (NYSE: TWC), pursuant to which Time Warner Cable will provide underlying long-term telecommunication and cable services to the Leisure World Seal Beach (LWSB) retirement community in Seal Beach, CA.

Under this long-term agreement, Time Warner Cable will continue to provide voice, data, and video content to the 6,000+ residences at Leisure World.

LWSB is one of the oldest cooperative seniors' retirement communities on the West Coast. The completion of this deployment at LWSB creates a business model for Superwire to pursue other retirement communities and gated community operations.

The cash flow from the Leisure World project will allow Superwire to complete certain targeted acquisitions involving leading edge technology businesses, including the ad insertion business into timeshare resorts, hotels, universities and similar multi-user facilities, which will become one of the company's primary lines of business.

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

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    Ed Hart
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