SOURCE: Superwire, Inc.

April 10, 2007 09:49 ET

Superwire, Inc. Introduces New Management Team

ExtreamTV ("ETV") a Superwire Company!

SALT LAKE CITY, UT -- (MARKET WIRE) -- April 10, 2007 -- Superwire, Inc. (PINKSHEETS: SUPI) ExtreamTV is pleased to announce that Superwire, Inc. and ETV have executed documentation providing for ETV to become a wholly owned subsidiary of Superwire, and are moving toward closing the transaction.

The merger provides the resources to expand ETV's customer base by completing the installation of rooms currently under contract and capturing additional units currently in negotiation. ETV's approach for 2007 includes a 32" LCD TV with each sale to make the sale more attractive and the improved digital viewing will increase on-screen product purchases. In 2007 ETV will increase the current footprint from the mid-Atlantic and Southeast to the Southwest and West Coast by significantly adding to its sales force.

The Company's sales organization is focused on developing relationships with multi-property owners and management groups in key clusters in the United States. ETV is currently under contract with Central Florida Investments (CFI/Westgate), the third-largest time-share management company in the US.

Douglas Brough, the President and CEO of ETV, commented, "The capital provided through the merger with Superwire will add the remaining element ETV needed in order to capture the lion's share of our targeted market, and will broaden our strategic movement into layered advertising for our program."

The merger of ETV and Superwire provides the experience, partnerships, and a pre-sold customer database necessary to become one of the largest interactive advertising and marketing organizations in the hospitality industry. ETV with Superwire brings together the best of each discipline to deliver a first-class, reliable, and profitable in-room entertainment and advertising product. The Company believes that its premier entertainment product, layered with local and national advertising and tailored for the hospitality industry, is a valuable new platform for services to the industry.

ExtreamTV is a leader in High-speed Internet Access, Video on Demand, High-definition Television and Advertising for the Timeshare Resort Industry, with services currently installed in over 11,000 rooms. Superwire owns a 15-year contract to provide telecommunication and entertainment services to Leisure World Seal Beach in California. This contract allows Superwire to serve over 6700 household customers, organized as a Multi-Dwelling Unit.

ETV's management team will assume the management of Superwire's operations and continue to execute the company's marketing and sales plan.

ETV Management Bios:

Douglas C. Brough, President and CEO. Mr. Brough is the co-founder of ExtreamTV with Mr. Alex Watts. Mr. Brough is a seasoned telecom professional, and has been involved in the founding or developing of four telecommunications companies: U.S. Fiberline, Fiber-optic Network Communications, Intercontinental Communications Group (ICG) and ESS Communications. Mr. Brough has experience with all aspects of the telecommunications industry including: sales and marketing, product development, billing, customer service, switching network development, tariffs and regulations, mergers and acquisitions. As former president of Cequent Holdings, Mr. Brough has established executive-level relationships throughout the hospitality and time-share market, with a successful track record of raising investment and developing strategic partnerships.

Mark Kiley, Chief Financial Officer. Mr. Kiley has over 25 years experience as a financial professional. During that time, as principal or a consultant, he has accessed the capital markets for over $3B in funding, including public and private equity, municipal bonds and notes, sale-leasebacks, securitizations and commercial paper. He recently was the CFO of Cequent Holdings. Inc., an entertainment solutions systems company. Prior to Cequent, Mr. Kiley was the co-founder and Managing Director of Telecom Holding, LLC, a private equity fund investing in communications companies. He was also an investment banker with H.C. Wainwright & Company focusing on private placements, mergers, and acquisitions. Mr. Kiley also served as the founding partner of a mid-sized, regional CPA firm. Mr. Kiley earned a bachelor's degree, with High Honors, from Bentley College.

Alex Watts, Chief Operational Officer. Mr. Watts is the co-founder of ExtreamTV and has over 25 years of industry experience. He had a successful tenure with Westinghouse Electric Corporation and was recognized as a leader in marketing communications and operational support of Westinghouse's Airspace Management Systems Division. In 1986 he won the "Best Marketing" award for the U.K. Airborne Warning and Control System (AWACS). In 1989, he helped develop a start-up marketing division for Westinghouse in Europe for international sales, winning the first ever Total Quality Award. Mr. Watts left Westinghouse to concentrate his expertise on raising start-ups, developing marketing strategies and operation infrastructure for multiple communications companies. Mr. Watts joined Mr. Brough as the former VP of Cequent Holdings, where he served as the executive manager for developing entertainment solutions systems for digital video on demand, high-speed Internet access, and voice services. Mr. Watts earned a Bachelor of Science degree from University of Maryland.

Donald R. Dugan Jr., Executive Vice President. Mr. Dugan has extensive experience in corporate finance in both equipment and real estate; specifically focusing on synthetic leases, leveraged leases, and securitization facilities. Prior to ExtreamTV he was SVP, Capital Markets, for BW Realty Advisors, LLC. Previous to that he served as President and CEO of Guaranty Capital Corporation, a leasing and structured finance subsidiary of Temple-Inland Inc. Previously Mr. Dugan was the President and CEO of American Finance Group, Inc. the leasing subsidiary of PLM International, a publicly traded company. Early in his career, Mr. Dugan was a Lieutenant in the United States Navy. He earned a bachelor's degree from the United States Naval Academy and an MBA from Boston College.

About ETV: Based in the Financial District of Boston MA, ETV is a leading supplier of next-generation technology and entertainment solutions for the hospitality and time-share markets. ETV product offerings include high-speed Internet access, video on demand, music venues, specialized programming, layered advertising and other unique offerings. ETV's revolutionary "ETV Ultimate Advantage" provides customers with the ability to upgrade their technology to complement guest services and to drive fresh revenue without the traditional upfront cost. More information may be obtained by visiting

Statements contained in this press release that are not statements of historical fact are "forward-looking statements" as that term is defined under federal securities laws, including, without limitation, all statements concerning expectations, beliefs, goals, intention or strategies for the future of Superwire Inc. Forward-looking statements may be identified by words such as "goals," "plans," "believes," "will," "expects" and other words of similar meaning used in conjunction with, among other things, discussions of future operations, financial performance, product development and new ventures. Many factors could cause actual events or results to differ materially from those expressed in any forward-looking statement. Investors are cautioned not to place any undue reliance on any forward-looking statements.

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