Supply & Demand Chain Executive Magazine Acknowledges Aberdeen Analyst as One of the "2010 Pros to Know"

BOSTON, MA--(Marketwire - February 25, 2010) -  Aberdeen, a Harte-Hanks Company (NYSE: HHS), announced today that Nari Viswanathan, Vice President & Principal Analyst of Supply Chain Research at Aberdeen, has once again named as a Pro to Know for his deep contribution to bringing key market insights and supply chain management best practices to light. Nari Viswanathan plays a critical neutral third party role in bridging the business challenges of Chief Supply Chain Officers and the technology enablers that software and consulting solutions bring to play to resolve these challenges.

Supply & Demand Chain Executive has released its list of 2010 individual "Practitioner Pros to Know" as well as "Provider Pros to Know." The Provider Pros to Know is a listing of individuals from a software firm or service provider, consultancy, or analyst or research firm who have personally helped clients address the challenges of the recession and prepare for the recovery ahead.

Andrew K. Reese, editor of Supply & Demand Chain Executive had this to say about the recognition, "This year's Provider Pros to Know have shown themselves to be thought-leaders in the Supply Chain industry. Highlighting the learnings that the Provider Pros to Know have taken out of the Great Recession provides our readers with a wealth of best practices that they can apply in their own supply chains, as well as insights into how leading organizations are positioning themselves for competitive advantage in the Great Recovery ahead."

Nari Viswanathan (Twitter id: nariv) had this to say about the acknowledgement, "It is an honor to be recognized by Supply & Demand Chain Executive as a Pro to Know. This recognition is also the result of the excellent efforts of supply chain executives who contribute to Aberdeen research through the benchmarking primary market research. Conducting primary market research provides a very good foundation to identify what Best-in-Class companies are doing which in turn is a great opportunity to analyze and share the best practices with the supply chain community at large. Supply chain should really be thought of as a strategic business planning process and not as a tactical cost center. Chief Supply Chain Officers have the opportunity to really raise the performance levels of companies and come out of the recession with a competitive advantage."

This theme of Supply Chain enabling proactive cost savings and competitive differentiating strategies for companies is the focus of the Aberdeen's Annual SCM Summit (April 13 - 14^th). The Aberdeen SCM summit is an executive networking and educational event. Chief Supply Chain Officers, Chief Technology Officers and senior supply chain, procurement, manufacturing and finance executives are expected to attend. Click here for more information.

The full listing of the 2010 Pros to Know will be available in the February/March 2010 issue of Supply & Demand Chain Executive magazine and e-book beginning in the third week of March and on the Supply & Demand Chain Executive Web site at http://SDCExec.com/2010Prostoknow

Supply chain professionals can access the latest SCM research produced by Nari and his team at http://research.aberdeen.com/index.php/-supply-chain-management

About Supply & Demand Chain Executive
Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.

About Aberdeen Group, a Harte-Hanks Company
Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

(C) 2010 Aberdeen Group, Inc., a Harte-Hanks Company
451 D Street, Suite 710
Boston, Massachusetts 02210-1928
Telephone: (617) 854-5200
Fax: (617) 723-7897
www.aberdeen.com