SOURCE: Pollinate


April 27, 2012 15:46 ET

Sur La Table Welcomes Pollinate to Their Table

Pollinate Named Agency of Record for Growing Retailer

PORTLAND, OR--(Marketwire - Apr 27, 2012) - Seattle-based Sur La Table, the retail destination for those with a passion for cooking and a love for food, has selected Portland-based Pollinate as its advertising agency of record. Pollinate will aid in brand strategy and development as well as oversee comprehensive advertising duties for the company.

"The Sur La Table brand has a great deal of momentum behind it right now," said Levi Patterson, Director of Client Services at Pollinate. "We look forward to working with Sur La Table to communicate their value and shape the future of this great brand."

Pollinate will assist Sur La Table in managing and introducing the brand in new and existing markets as the company continues to expand its portfolio of stores, culinary instruction program, e-commerce business and gift registry. Currently operating over 90 stores nationwide, Sur La Table will continue to expand its footprint with over 10 new locations planned to open in this year alone.

"After an extensive agency review process, we are excited to add the Pollinate team to assist us in our goal to inspire and engage our customers through the love of food," said Eli Winkler, Vice President of Marketing for Sur La Table. "They share our passion for the kitchen, and have a deep understanding for the heritage and experience which makes our brand unique."

About Sur La Table
Since its beginnings in Seattle's Pike Place Market in 1972, Sur La Table has believed that the kitchen is the center of the home. Today, those with a passion for cooking and a love for food can discover a leading selection of global brands in over 90 Sur La Table stores, online at, through the Sur La Table Catalog and via the Sur La Table Gift Registry. With cooking classes in over 30 locations, Sur La Table operates the largest avocational cooking school nationwide. From essential basics to hard-to-find specialty tools and cookware, Sur La Table is sure to have something for every cook.

About Pollinate
Formed in 2008, Pollinate is a full-service brand marketing agency with expertise across the spectrum of media platforms. Clients also include Louis Vuitton Moët Hennessy Group (LVMH), Kendall-Jackson Winery/Jackson Family Wines, Wilson Sporting Goods, Leatherman Tool Group, Surfrider Foundation, Yakima Products, and Umpqua Bank. Find Pollinate online at

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