SOURCE: Surescripts

February 27, 2007 14:30 ET

SureScripts® Announces the First Physician Software and Service Providers to Achieve GoldRx™ Certification Status

GoldRx™ Certification Places Emphasis on EMR and E-Prescribing Vendor Performance in Connecting Physicians and Pharmacists Electronically for Safer, More Efficient Patient Care

NEW ORLEANS, LA -- (MARKET WIRE) -- February 27, 2007 -- HIMSS Conference -- SureScripts, operator of the Pharmacy Health Information Exchange™, today announced that six physician technology vendors have achieved its new GoldRx certification status. In doing so, Allscripts, ChartConnect, DrFirst, NextGen, RelayHealth and Zix have each gone beyond SureScripts baseline product certification to establish a proven track record with pharmacy interoperability.

"SureScripts and many health IT experts believe that the electronic link between a physician and a pharmacist is the most critical and the most achievable first step toward broader healthcare interoperability," said Kevin Hutchinson, president and CEO of SureScripts. "For physicians making an investment in the safety of their patients, the efficiency of their practice and the quality of their own clinical decision-making, GoldRx certification helps them know which software vendors are actually delivering on pharmacy interoperability and other critical levels of automation. We congratulate these six vendors on taking the necessary steps to achieve GoldRx certification."

GoldRx certification status signals how physician software and service providers have met a number of benchmarks for "live" customer deployments -- with new physician users and within a technology provider's existing install base. All of these electronic medical record (EMR) and e-prescribing solutions have completed mandatory testing and are certified to receive medication history (from community pharmacy) and formulary and eligibility information (from SureScripts certified payers and pharmacy benefit managers (PBMs)).

SureScripts presented GoldRx certification to each of the six vendors today during a press conference featuring healthcare leaders from across the nation at the annual the Health Information and Management Systems Society (HIMSS) conference in New Orleans.

Products Certified GoldRx for 2007

--  Allscripts - TouchWorks™ EHR (
--  ChartConnect - ChartConnect EMR (
--  DrFirst - Rcopia (
--  NextGen - NextGen EMR (
--  RelayHealth - eScript™ (
--  Zix - PocketScript® (
Over the past two years, SureScripts has tested and certified the applications of every major e-prescribing and electronic medical record (EMR) vendor in the U.S. Over 60 physician technology solutions -- representing over 150,000 existing physician users -- are certified with SureScripts to enable their software and services to exchange prescription information with local pharmacies. Clinics and physicians that use SureScripts Certified Solutions™ have the ability to electronically connect to pharmacies in their community and, as a result, have an unprecedented ability to improve the prescribing process.

Today, however, the vast majority of these estimated 150,000 physician users have not taken the necessary action to take advantage of pharmacy interoperability.

In many cases, physicians are unaware that electronic pharmacy access is available to them as they are still using an older version of their vendor's software (i.e. a version that has no electronic connection with pharmacy). The result: new prescriptions are sent and received by fax; refill requests are processed by phone and fax; patient medication history from community pharmacy is unavailable; and patient formulary and eligibility information is not as complete as it could be. GoldRx certification gives special status to those vendors who find this situation unacceptable -- and are meeting the SureScripts' criteria to do something about it.

The criteria for SureScripts GoldRx certification status goes beyond product compliance with technical standards. GoldRx certification is guided by benchmarks for vendor performance across a number of categories:

--  Customer Education - GoldRx certified companies must raise awareness
    among their physician customers of the opportunity to communicate new
    prescription and refill information with pharmacists electronically.
--  Proven Pharmacy Interoperability - GoldRx certified companies must
    make pharmacy interoperability part of every new client installation.
--  Advanced Medication Management - GoldRx certified vendors must enable
    their application to receive medication history from community pharmacy and
    formulary/eligibility services from the payers and PBMs certified by
--  Workflow Enhancements - An organization receiving GoldRx product
    certification has committed to meeting specific service level requirements
    related to operations of the Pharmacy Health Information Exchange.
--  Demonstrable Expertise - GoldRx certified vendors must prove
    experience with the process of electronic prescribing by meeting benchmarks
    for adding new, "active" prescribers.
Raising the Bar Again in 2007

SureScripts also announced today an additional certification status for vendors that further demonstrate advanced abilities to integrate pharmacy interoperability into their clinical solutions. SureScripts PlatinumRx™ certification is now available to those vendors willing to commit to the highest standards for pharmacy interoperability. PlatinumRx certification challenges vendors to engage in significantly broader communications and customer outreach, to convert larger shares of physician install bases, to meet benchmarks for the deployment of new services available through the Pharmacy Health Information Exchange, and to continue to evolve application workflow based on feedback and best practices from physicians at hundreds of clinics around the country.

Tracking a Vendor's Certification Status

Physicians and health IT industry watchers can track the status of a vendor's baseline, GoldRx and PlatinumRx certification at Announcements will be made throughout 2007 as additional vendors are certified.

About SureScripts

Founded by the pharmacy industry in 2001, SureScripts operates the Pharmacy Health Information Exchange™ which facilitates the secure electronic transmission of prescription information between physicians and pharmacists and provides access to life-saving information about patients during emergencies or routine care. Today, more than 95 percent of all pharmacies and all major physician technology vendors in the United States are certified on the Pharmacy Health Information Exchange. More information about SureScripts is available at

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